A new advisory service to accelerate the growth of food and drink brand start-ups has been launched by specialist consultancy Zenith International under the name of Zenith Springboard.

Unlike many start-up consultancies, Zenith Springboard will offer tailored solutions focusing on the specific needs of clients. It will provide a full range of commercial and technical services including market data, business planning, product formulation and route to market in affordable packages, designed to improve the chances of success.

Paul Martin, former CEO and Director of numerous successful start-ups and his own consulting business, will head up the consultancy and will be supported by Zenith's extensive international consulting team alongside various partnerships across finance, ingredients, production, packaging and distribution.

"Almost all successful food and beverage entrepreneurs say they wish someone had told them about vital basic lessons, shortcuts or pitfalls sooner," said Zenith Springboard Principal Consultant Paul Martin. "Our aim is to offer those valuable insights and solutions with the minimum of fuss right through from the initial product idea to retailer strategies and rollout programs."

"Our combined experience of working with ambitious start-ups and early stage new businesses is such that we want to become the 'go to' team for food and beverage entrepreneurs," added Zenith International Commercial Director Matt Wilton. "We will strive to answer initial questions at minimal cost and then develop affordable projects that deliver swift and effective results."

Zenith Springboard will be based in the U.K. and will work with clients worldwide through Zenith's network across 70 countries.