07.01.15
Celestial Seasonings, a brand of The Hain Celestial Group, Inc., Boulder, CO, was awarded Non-GMO Project Verification for nine of its teas. The teas verified included Sleepytime Herbal Tea—the all-time bestselling item in the Specialty Tea category—as well as Chamomile Herbal Tea, Peppermint Herbal Tea, Roastaroma Herbal Tea, Sleepytime Extra Herbal Supplement, Morning Thunder Black Tea with Mate, and three varieties from the brand's Organic Fair Trade Certified Estate Teas line.
The company said this was the first step in an ongoing process to achieve Non-GMO Project Verification for all of its bagged specialty teas.
"Celestial Seasonings helped start the movement towards better-for-you products more than 40 years ago, and Non-GMO Project Verification shows our continued commitment to our founding principles," said Tom Arcuri, vice president of sales and marketing at Celestial Seasonings. "While we've previously avoided GMO ingredients in our teas, this third-party verification provides the total transparency in sourcing that today's educated consumers expect from the brands they choose and trust."
The company said this was the first step in an ongoing process to achieve Non-GMO Project Verification for all of its bagged specialty teas.
"Celestial Seasonings helped start the movement towards better-for-you products more than 40 years ago, and Non-GMO Project Verification shows our continued commitment to our founding principles," said Tom Arcuri, vice president of sales and marketing at Celestial Seasonings. "While we've previously avoided GMO ingredients in our teas, this third-party verification provides the total transparency in sourcing that today's educated consumers expect from the brands they choose and trust."
