The international survey data underpins that consumers seeking to cut sugar don’t take a one-size-fits-all approach. More than twice as many (41% vs 20%) have opted for a sugar-free carbonated soft drink versus a sugar-free juice. For yogurt, 40% will opt for a low-sugar variety, but just 20% for a completely sugar-free version of the dairy snack.
Health and weight are top of mind for consumers seeking low sugar and no-sugar options but interestingly taste is not. Just 20% of respondents said they preferred the taste of low/no sugar products.
There are strong national differences when it comes to seeking information. Forty-three percent of Mexicans—more than in any other market surveyed—say that they have done research into health issues related to sugar. And in spite of increasing concern about rising childhood obesity rates, only a minority of the low- and no-sugar treats bought by survey participants were destined for children. Buying for youngsters is most likely in Australia (19%) followed by the U.S. (15%) while this figure is 11% in France.
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