ChromaDex Corp., Irvine, CA, revealed that Healthy Directions, a direct-to-consumer nutritional supplement retailer and wholly-owned subsidiary of Helen of Troy Limited is launching a new dietary supplement product— NRG Advantage. The formula features ChromaDex's patented ingredient NIAGEN, the world's first and only commercially available form of nicotinamide riboside (NR). NRG Advantage with NIAGEN is positioned to protect agains oxidative stress, and promote healthy aging.
 
Dr. David Williams, chiropractor, renowned alternative medicine researcher, and doctor for Healthy Directions, stated: "The best way to decrease the effects of human aging is to increase mitochondrial function. And I am totally convinced that adding new NRG Advantage to your daily regimen is a safe way to boost mitochondrial health."
 
NRG Advantage, promotes healthy mitochondrial function, while also increasing NAD+. The companies said it also supports a healthy cellular metabolism, cellular brain health, and muscle endurance.
 
Maintenance of sufficient levels of NAD+ is key to cellular energy metabolism and mitochondrial function. In the first human clinical study for ChromaDex's NIAGEN nicotinamide riboside (NR), results demonstrated that a single dose garnered statistically significant increases in the co-enzyme nicotinamide adenine dinucleotide (NAD+). Furthermore, scientists concluded that the stimulation of mitochondrial function with NR may promote healthy aging.
 
Frank Jaksch Jr., founder and CEO of ChromaDex, commented, "We believe the confirmation that a single dose of NR increases NAD+ in humans is a landmark result and a significant bridge between the numerous animal studies previously conducted that have demonstrated not only an increase in NAD+, but also a broad range of therapeutic benefits."