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    Breaking News

    Consumer Survey Reveals Top-Rated Supplement Brands & Merchants

    Annual ConsumerLab.com report analyzed consumer satisfaction with popular product types and retail outlets.

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    03.04.15
    Each year, ConsumerLab.com surveys its free e-newsletter subscribers about the vitamins and supplements they use. The results below are based on 10,329 responses collected in November 2014. Respondents gave ratings for 1,709 brands and 891 merchants. Of these, 115 brands and 51 merchants each received at least 100 consumer ratings. Among these popular brands and merchants, those receiving the best (highest) rating on overall consumer satisfaction within their specific market segment are listed below. 

    Top-rated Supplement Brands on Overall Consumer Satisfaction:
     
    Catalog/Internet Brand: Swanson
    Direct Selling (MLM) Brand: USANA
    Discount/Warehouse Brand: Kirkland (Costco)
    Food/Drug/Mass — Broad Product Line: Nature Made
    Food/Drug/Mass — Narrow Product Line: Qunol
    Grocery Store Brand: Trader Darwin (Trader Joe's)
    Healthcare Practitioner Brand: Thorne Research
    Health Food Store Brand: Carlson Labs
    Pharmacy Brand: CVS
    Vitamin Store Brand: Vitamin Shoppe
    Canadian Brand: AOR (Advanced Orthomolecular Research)

    Top-rated Supplement Brands on Consumer Satisfaction with Specific Types of Supplements:*
     
    Calcium: Life Extension
    CoQ10: Puritan's Pride
    Digestive Enzymes: Puritan's Pride
    Fish Oil: Carlson Labs
    Glucosamine & Chondroitin: Swanson
    Multivitamin: Life Extension
    Probiotic: Puritan's Pride
    Resveratrol: Puritan's Pride
     
    * Excludes direct sales brands due to potential respondent bias 

    Top-rated Supplement Merchants on Overall Consumer Satisfaction:
     
    Catalog/Internet: Swanson
    Direct Sales (MLM): Nutrilite
    Grocery Store: Natural Grocers
    Mass Market: Target
    Online Multi-Category Retailer: Amazon.com
    Online Supplement Retailer: BodyBuilding.com
    Pharmacy: Walgreens
    Vitamin Store: The Vitamin Shoppe
    Warehouse Store: Costco

    The 142-page ConsumerLab.com 2015 Survey of Vitamin and Supplement Users Report analyzed and compared consumers' satisfaction with popular brands of supplements and supplement merchants. The report also examined the use of 32 specific types of supplements and nutritional products. Results are analyzed by respondent age, gender, and level of supplement use. The report is available for purchase. Custom analyses are also available. For more information or to purchase the report, go to http://www.consumerlab.com/reports/CLSurveyBrochure2015.pdf 


     
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