10.03.14
Following its relaunch of the globaldrinks.com online database, food and drink industry consultancy Zenith International highlighted the growth of bottled water and tea, between them contributing 55% of overall beverage market growth in the past 5 years.
Tea is by far the largest of the 24 drinks categories in the 72 country globaldrinks.com database and saw consumption growth of 62 billion liters between 2008 and 2013.
Bottled water, the second largest market by volume, increased sales by an even higher 83 billion liters over the 5 years.
Milk gained the third biggest volume growth of 20 billion liters, followed by coffee on 16 billion liters.
Five other categories all achieved growth of between 10 and 12 billion liters—still drinks with a low fruit content, carbonated soft drinks, beer, fruit drinks with a fruit content between 5% and 25% and iced tea.
Spirits were the last of the top 10 volume growth categories, which is a very strong performance, given their far higher value.
"When you look in more detail at how the category rankings have altered in the last five years, two changes jump out," commented Zenith Chairman Richard Hall. "The first is that carbonates have slipped behind milk, which has now risen to third place. The second is that coffee has overtaken beer.
"The other observation to highlight is a huge increase in the variety of choice available to consumers today, with many more flavors and blends as well as packs and sweeteners, outlets and delivery options," he concluded.
globaldrinks.com provides instant online access to consumption volumes, growth rates, charts and forecasts for 24 beverage categories across alcohol, hot drinks, milk and soft drinks for 72 countries from 2002 to 2018.
Tea is by far the largest of the 24 drinks categories in the 72 country globaldrinks.com database and saw consumption growth of 62 billion liters between 2008 and 2013.
Bottled water, the second largest market by volume, increased sales by an even higher 83 billion liters over the 5 years.
Milk gained the third biggest volume growth of 20 billion liters, followed by coffee on 16 billion liters.
Five other categories all achieved growth of between 10 and 12 billion liters—still drinks with a low fruit content, carbonated soft drinks, beer, fruit drinks with a fruit content between 5% and 25% and iced tea.
Spirits were the last of the top 10 volume growth categories, which is a very strong performance, given their far higher value.
"When you look in more detail at how the category rankings have altered in the last five years, two changes jump out," commented Zenith Chairman Richard Hall. "The first is that carbonates have slipped behind milk, which has now risen to third place. The second is that coffee has overtaken beer.
"The other observation to highlight is a huge increase in the variety of choice available to consumers today, with many more flavors and blends as well as packs and sweeteners, outlets and delivery options," he concluded.
globaldrinks.com provides instant online access to consumption volumes, growth rates, charts and forecasts for 24 beverage categories across alcohol, hot drinks, milk and soft drinks for 72 countries from 2002 to 2018.