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    Breaking News

    Survey Shows Moms Want GMOs Labeled

    A new survey of 566 moms reveals that many have a lack of understanding about Genetically Modified Organisms (GMOs) and 90% would want GMO foods clearly labeled.

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    10.17.11
    A new survey of 566 moms reveals that many have a lack of understanding about Genetically Modified Organisms (GMOs) and 90% would want GMO foods clearly labeled.

    The survey, commissioned by Nature's Path, found that most moms (80%) feel confident they know what's in the food they're putting on the table each day, and for seven in 10 that's due to the detailed ingredient labeling on products. However, the reality is that not every aspect of a food's ingredients is shared—namely, GMOs, also called genetically engineered ingredients.

    Close to half (45%) of mothers surveyed have never heard of genetically engineered ingredients. Obviously, these moms wouldn't know to seek out GMO labeling; however, once they learned what GMOs are, an overwhelming majority—nine out of 10 moms—think it's important for brands to indicate whether such ingredients are used in their foods.

    GMOs are made from crops that have had their DNA modified with genes from other plants, animals, viruses or bacteria in a laboratory. They may be in up to 80% of the packaged food we eat, according to the Grocery Manufacturers' Association, but there is presently no law requiring that they be labeled.

    "We're not sure how GMOs will affect our health because there haven't been any long term studies to date. That said, in 30 countries around the world there are significant restrictions or outright bans on GMO foods, because they're not considered proven safe," said Arjan Stephens, executive vice president of sales and marketing at Nature's Path. "This is cause for concern for many consumers, and why more and more are demanding labeling in the U.S."

    If brands were required to indicate whether genetically engineered ingredients were used to make their food, the survey found:

    • Many moms (59%) would want to learn more about these ingredients;

    • 46% would be left feeling worried about the effect they would have on their health and that of their family;

    • Some (38%) might even consider switching to a brand that doesn't include genetically engineered ingredients

    • 33% might not feed that food to their family at all.

    After learning more about genetically engineered ingredients, more than half (52%) of moms surveyed think that one of the three most important things products should show on their labeling is an indication that a food is free of such ingredients. This is far greater than the less than one third (31%) of moms who felt the same before receiving information on genetically engineered ingredients. This is not surprising since more than half (52%) of moms think genetically engineered ingredients would have a negative impact on their health and that of their families.

    "We believe everyone has the right to know what's in their food, and this survey shows that moms want information," continued Stephens. "We are committed to not only providing products that are the best choice for avoiding genetically engineered ingredients, but to educating consumers and working to make mandatory labeling a reality."
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