2011 marks a milestone year for Baby Boomers as they begin to hit the retirement age of 65. With this in mind, Schiff Nutrition wanted to know what is important to these 79 million Americans, so it commissioned a panel of the nation's most renowned experts on aging and compiled their insights and experiences to produce a white paper that reveals "Ten Boomer Trends for 2011."
"As Americans age, we recognize that many people are dealing with new issues and health concerns," said Dr. Peter Bruno, medical director for the Insall Scott Kelly Institute for Orthopaedics and Sports Medicine, and attending physician at Lenox Hill Hospital and Beth Israel Hospital in New York City. "This trends report provides a newsworthy, first-hand account of the physical and psychological concerns that the Boomer generation faces as Boomers approach retirement and beyond."
Some of the more interesting findings include the insight that Boomers are aging differently than their parents—they want to continue living vital lives, and are experts in how to make that happen. They possess greater knowledge of the importance of remaining active and are their own best advocates for the supplements that will help them achieve that goal.
The trends addressed in the white paper include:
Don't Call Me a Boomer
Let the Sun Shine
Supplements, the Seventh Food Group
Everyone's an Expert
The Return of the Extended Family
Movement as Medicine
Matters of the Heart
Make Way for the Elders
The Big Limp