• Login
    • Join
  • FOLLOW:
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Exclusives
    • Nutraceuticals
    • Markets
    • Health
    • Jobs
    • Events
    • Buyers' Guide
    • Showcases
    • More
  • Magazine
  • News
  • Exclusives
  • Nutraceuticals
  • Markets
  • Health
  • Jobs
  • Events
  • Buyers' Guide
  • Showcases
  • Current & Past Issues
    Features
    Columns
    Editorials
    Digital Edition
    Subscribe Now
    Advertise Now
    eNewsletter
    Editorial Guidelines
    Top Features
    Fueling Cognitive Health through Nutrition & Supplementation

    2020 State of the Industry: High Expectations

    2020 International Buyers' Guide

    Clean Label Questions: Anything But ‘Short and Sweet’

    Key Trends in Functional Foods & Beverages for 2020
    Breaking News
    Certifications, Approvals and Patents
    Exclusives
    Industry & Market News
    People
    Products
    Regulatory
    Research
    Supplier News
    Live From Shows
    Top News
    Pharmactive Affron Saffron May Help Relieve Depression Symptoms

    Warmer Temperatures Could Lead to Concerning Levels of Arsenic in Rice

    Kaneka Extends Deadline for Innovation Contest

    Maternal 5-MTHF Levels Predict Fetal Folate Status

    GOED Publishes 2017-2018 Omega-3 Raw Materials Report
    Exclusives
    Blogs & Guest Articles
    Health E-Insights
    Area Code 420
    eBook
    Antioxidants
    Dairy-Based Ingredients
    Enzymes
    Fatty Acids
    Fiber & Carbohydrates
    Green Foods
    Herbs & Botanicals
    Marine Nutraceuticals
    Minerals
    Omega 3s
    Probiotics & Prebiotics
    Proteins, Peptides, Amino Acids
    Sweeteners
    Vitamins

    Pharmactive Affron Saffron May Help Relieve Depression Symptoms

    Kaneka Extends Deadline for Innovation Contest

    Maternal 5-MTHF Levels Predict Fetal Folate Status

    GOED Publishes 2017-2018 Omega-3 Raw Materials Report

    Probiotic Strain Shown to Reduce Symptoms of Infant Colic
    Consumer Trends
    Contract Manufacturing
    Cosmeceuticals / Nutricosmetics
    Delivery & Dosage Technologies
    Dietary Supplements
    Flavors & Colors
    Functional Foods & Beverages
    Healthcare Trends
    Medical Nutrition
    Mergers & Acquisitions
    Natural/Organic
    Nutrition Bars
    Packaging
    Pet Nutraceuticals
    Quality & Safety
    Regulations
    Research
    Testing
    World Markets

    Pharmactive Affron Saffron May Help Relieve Depression Symptoms

    Warmer Temperatures Could Lead to Concerning Levels of Arsenic in Rice

    Maternal 5-MTHF Levels Predict Fetal Folate Status

    GOED Publishes 2017-2018 Omega-3 Raw Materials Report

    Obesity and Gum Disease May Have Common Connection: Inflammation
    Bone & Joint Health
    Cancer Risk
    Cardiovascular Health
    Cognitive Function
    Diabetes & Blood Sugar Management
    Digestive Health
    Energy
    Eye Health
    Healthy Aging
    Immune Function
    Infant & Children's Health
    Inflammation
    Men's Health
    Mood Health & Sleep
    Oral Health
    Sexual & Reproductive Health
    Skin Health
    Sports Nutrition
    Weight Management/Weight Loss
    Women's Health

    Pharmactive Affron Saffron May Help Relieve Depression Symptoms

    Maternal 5-MTHF Levels Predict Fetal Folate Status

    Obesity and Gum Disease May Have Common Connection: Inflammation

    Probiotic Strain Shown to Reduce Symptoms of Infant Colic

    Clinical Trial Confirms Joint Health Benefits of NEM Brand Eggshell Membrane in 7 Days
    Industry Events
    Live From Show Events
    Webinars
    All Companies
    Categories
    Trade Associations
    Company Capabilities
    International Buyers Guide Companies
    Bioenergy Life Science, Inc. (BLS)

    ExcelVite Sdn. Bhd.

    MitoCarn (Alfasigma)

    PLT Health Solutions

    Aiya America (Matcha by Aiya)
    Companies
    Product Releases
    News Releases
    Literature / Brochures
    White Papers
    Jobs
    VIdeos
    Services
    Add New Company
    International Buyers Guide Companies
    BatchMaster Software, Inc.

    PLT Health Solutions

    Bioenergy Life Science, Inc. (BLS)

    ExcelVite Sdn. Bhd.

    Barrington Nutritionals
    • Magazine
      • Current / Back Issue
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers' Guide
      • All Companies
      • Categories
      • Trade Associations
      • Company Capabilities
    • Nutraceuticals
      • Antioxidants
      • Dairy-Based Ingredients
      • Enzymes
      • Fatty Acids
      • Fiber & Carbohydrates
      • Green Foods
      • Herbs & Botanicals
      • Marine Nutraceuticals
      • Minerals
      • Omega 3s
      • Probiotics & Prebiotics
      • Proteins, Peptides, Amino Acids
      • Sweeteners
      • Vitamins
    • Markets
      • Consumer Trends
      • Contract Manufacturing
      • Cosmeceuticals / Nutricosmetics
      • Delivery & Dosage Technologies
      • Dietary Supplements
      • Flavors & Colors
      • Functional Foods & Beverages
      • Healthcare Trends
      • Medical Nutrition
      • Mergers & Acquisitions
      • Natural/Organic
      • Nutrition Bars
      • Packaging
      • Pet Nutraceuticals
      • Quality & Safety
      • Regulations
      • Research
      • Testing
      • World Markets
    • Health
      • Bone & Joint Health
      • Cancer Risk
      • Cardiovascular Health
      • Cognitive Function
      • Diabetes & Blood Sugar Management
      • Digestive Health
      • Energy
      • Eye Health
      • Healthy Aging
      • Immune Function
      • Infant & Children's Health
      • Inflammation
      • Men's Health
      • Mood Health & Sleep
      • Oral Health
      • Sexual & Reproductive Health
      • Skin Health
      • Sports Nutrition
      • Weight Management/Weight Loss
      • Women's Health
    • Online Exclusives
    • Webinars
    • Slideshows
    • Blogs & Guest Articles
    • Health E-Insights
    • Videos
    • Podcasts
    • eBook
    • Infographics
    • Whitepapers
    • Research
      • TrendSense
      • Monograph Center
      • White Papers
      • Research News
    • Jobs
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Supplier Showcases
      • Companies
      • Product Releases
      • News Releases
      • Literature / Brochures
      • White Papers
      • Jobs
      • VIdeos
      • Services
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Breaking News

    NCL Files Complaint with FTC Against Vitaminwater Ads

    In a formal complaint filed with the Federal Trade Commission, the National Consumers League (NCL), Washington, D.C., has called advertising and labeling claims made by Vitaminwater “dangerously misleading” and urged the commission to halt “deceptive statements.”

    Related CONTENT
    • RDIA/LSRO Conference
    • Fortified Dog Water
    • Word from Wall Street: The Latest Acquisitions
    • The Weight Loss Market: Shaping Up its Image
    • Vitaminwater A-OK, According to NCAA
    02.04.11
    In a formal complaint filed with the Federal Trade Commission, the National Consumers League (NCL), Washington, D.C., has called advertising and labeling claims made by Vitaminwater “dangerously misleading” and urged the commission to halt “deceptive statements.”

    NCL pointed to print and television advertisements that suggest Vitaminwater can replace flu shots and prevent illness, claims that prey on consumers’ health concerns to sell a high-calorie product.

    “These advertising claims are not only untrue; they constitute a public health menace,” said Sally Greenberg, executive director of NCL. “Stopping these Vitaminwater claims, which contradict information by the Centers for Disease Control and other public health authorities, should be a top FTC priority.”

    Vitaminwater is a beverage manufactured by Glaceau, a subsidiary of the Coca-Cola Company. The complaint by NCL urges the FTC to put an end to:

    • A poster ad for Vitaminwater that states: “flu shots are so last year” and pictures three varieties of Vitaminwater under the banners “more vitamin c, more immunity…”

    • A TV ad for Vitaminwater Power-C that depicts a woman who has so many unused sick days at work that she can take them to stay home and watch movies with her boyfriend. The ad states “One of my secrets? vitaminwater power-c. It’s got vitamin C and zinc to help support a healthy immune system. So I can stay home with my boyfriend—who’s also playing hooky.”

    The NCL complaint also urged the FTC to halt deceptive label statements for Vitaminwater that describe the product as:

    • a “nutrient enhanced water beverage” and that claim

    • “vitamins + water = all you need”

    According to NCL, the statements are deceptive because the products on which they appear are not simply made from vitamins and water, but are made with crystalline fructose or other forms of sugar, and contain 125 calories per bottle.

    “Two-thirds of Americans are overweight or obese; the last thing people need is sugar water with vitamins you could get from eating a healthy diet, or by taking a vitamin pill, Ms. Greenberg stated. “The FTC should act now, during cold and flu season, to stop Vitaminwater’s outlandish claims,” she said.
    Related Searches
    • Vitamin
    • Nutrient
    • Health
    • Beverage
    Related Knowledge Center
    • Immune Function
    • Vitamins
    Suggested For You
    Understanding FTC Standards for Claims Substantiation Understanding FTC Standards for Claims Substantiation
    Global Overview of  Naturally Healthy Beverages Global Overview of Naturally Healthy Beverages
    NPA Organizes 20th Annual Natural Products Day NPA Organizes 20th Annual Natural Products Day
    CRN Building Relationships with Congressional Newcomers CRN Building Relationships with Congressional Newcomers
    Prevagen Marketers Charged With Making False Claims Prevagen Marketers Charged With Making False Claims
    Coalition Forms to Fight Food Waste Coalition Forms to Fight Food Waste
    UNPA Names New VP, Regulatory & Compliance UNPA Names New VP, Regulatory & Compliance
    NCL Files Complaint with FTC Against Vitaminwater Ads NCL Files Complaint with FTC Against Vitaminwater Ads
    Lawsuit Over Vitaminwater Claims to Proceed Lawsuit Over Vitaminwater Claims to Proceed
    Electrolyte and Nutrient Enhanced Water Electrolyte and Nutrient Enhanced Water
     Vitaminwater A-OK, According to NCAA Vitaminwater A-OK, According to NCAA
    The Weight Loss Market: Shaping Up its Image The Weight Loss Market: Shaping Up its Image
    Word from Wall Street: The Latest Acquisitions Word from Wall Street: The Latest Acquisitions
    Fortified Dog Water Fortified Dog Water
    RDIA/LSRO Conference RDIA/LSRO Conference

    Related Breaking News

    • Breaking News | Infant & Children's Health | Research | Research News | Supplier News | Vitamins | Women's Health
      Maternal 5-MTHF Levels Predict Fetal Folate Status

      Maternal 5-MTHF Levels Predict Fetal Folate Status

      Study evaluated effect of race and supplementation on maternal and umbilical cord plasma folate.
      12.05.19

    • Breaking News | Certifications, Approvals & Patents | Supplier News | Vitamins | World Markets

      ChromaDex Gains TGA Approval for Nicotinamide Riboside Chloride in Australia

      Company receives market exclusivity for two years as it expands presence in the Asia-Pacific region.
      12.03.19

    • Breaking News | Healthcare Trends | Industry & Market News | Infant & Children's Health | Omega-3s | Vitamins
      IADSA Includes Omega-3s and Folic Acid in ‘Mind the Gap’ Resource Campaign

      IADSA Includes Omega-3s and Folic Acid in ‘Mind the Gap’ Resource Campaign

      Initiatives designed to change the way companies communicate positive stories about supplements.
      11.19.19


    • Breaking News | Proteins, Peptides, Amino Acids | Supplier News | Vitamins

      Parabel Identifies Bioactive Vitamin B12 in Water Lentils and LENTEIN Plant Protein

      Company to conduct bioavailability studies to determine effectiveness of water lentils as a natural, plant-based solution to address vitamin B12 deficiencies.
      11.19.19

    • Breaking News | Healthcare Trends | Immune Function | Industry & Market News | Research
      Ketogenic Diet May Fuel Immune System to Fight Flu Virus

      Ketogenic Diet May Fuel Immune System to Fight Flu Virus

      In a mouse study, keto diet triggered the release of gamma delta T cells, immune system cells that produce mucus in the cell linings of the lung.
      11.19.19

    • Breaking News | Cardiovascular Health | Research | Research News | Supplier News | Vitamins

      Vitamin K2 as MK-7 Shown to Improve Endothelial Function

      MenaQ7 mouse study advances argument of K2 as MK-7 as a cardio-protective nutrient by highlighting new pharmacological activity.
      11.15.19


    • Breaking News | Healthy Aging | Research | Research News | Vitamins

      Study Suggests Unique Role for Nicotinamide Riboside in Maintaining Cellular Health

      Researchers investigated impact on the liver when its cells lose the ability to use nicotinamide riboside.
      11.01.19

    • Breaking News | Industry & Market News | Infant & Children's Health | Minerals | Vitamins | Women's Health | World Markets
      Vitamin Angels Raises $180,000 at 4th Annual Topgolf Event

      Vitamin Angels Raises $180,000 at 4th Annual Topgolf Event

      Funds raised from the event will provide over 720,000 undernourished children around the world with essential vitamins and minerals.
      10.29.19

    • Breaking News | Consumer Trends | Dietary Supplements | Healthcare Trends | Industry & Market News | Medical Nutrition | Minerals | Vitamins
      Most Dietitians Take Supplements Themselves and Recommend Them to Patients

      Most Dietitians Take Supplements Themselves and Recommend Them to Patients

      Top reasons for recommendations include dietary deficiencies, poor nutrition, and caloric needs.
      10.25.19


    • Antioxidants | Breaking News | Research | Research News | Skin Health | Vitamins | Women's Health
      Almonds May Help Reduce Wrinkles in Postmenopausal Women

      Almonds May Help Reduce Wrinkles in Postmenopausal Women

      Almonds are a rich source of antioxidant vitamin E and deliver essential fatty acids and polyphenols.
      10.08.19

    • Breaking News | Delivery & Dosage Technologies | Research News | Supplier News | Vitamins
      Bioavailability of Vitamin MK-7 Enhanced in Milk-Fat Food Matrix

      Bioavailability of Vitamin MK-7 Enhanced in Milk-Fat Food Matrix

      Study showed a significant difference for an emulsified vitamin formula compared to a standard powder suspension.
      10.03.19

    • Breaking News | Consumer Trends | Dietary Supplements | Healthcare Trends | Herbs & Botanicals | Industry & Market News | Probiotics & Prebiotics | Proteins, Peptides, Amino Acids | Vitamins
      Anxiety & Stress Top Health Concerns for American Supplement Consumers

      Anxiety & Stress Top Health Concerns for American Supplement Consumers

      Collagen and protein powder experience largest increase in usage, especially among regular users, according to national survey.
      10.01.19

    • Breaking News | Consumer Trends | Dietary Supplements | Herbs & Botanicals | Industry & Market News | Sports Nutrition | Vitamins | Weight Management/Weight Loss
      Dietary Supplement Usage Trends Reveal Vital Role in Health & Wellness

      Dietary Supplement Usage Trends Reveal Vital Role in Health & Wellness

      Widespread, mainstream use revealed in CRN survey, as 76% of Americans report taking vitamins and minerals over 12-month period.
      09.30.19

    • Breaking News | Digestive Health | Immune Function | Infant & Children's Health | Probiotics & Prebiotics | Research | Research News | Supplier News
      GanedenBC30 May Alleviate GI & URTI Symptoms in Children

      GanedenBC30 May Alleviate GI & URTI Symptoms in Children

      Study data indicated the probiotic may have the ability to modulate the immune response.
      09.25.19

    • Breaking News | Consumer Trends | Dietary Supplements | Herbs & Botanicals | Immune Function | Industry & Market News
      Herbal Supplements Post Strongest Sales Growth in Two Decades

      Herbal Supplements Post Strongest Sales Growth in Two Decades

      CBD, botanicals for immunity, mushrooms, goji berry, Ayurvedic herbs, and adaptogens among top-sellers.
      09.23.19

    Breaking News
    • International Scientific Society Calls for Omega-3 Blood Testing in Future Research
    • Pharmactive Affron Saffron May Help Relieve Depression Symptoms
    • Warmer Temperatures Could Lead to Concerning Levels of Arsenic in Rice
    • Kaneka Extends Deadline for Innovation Contest
    • Maternal 5-MTHF Levels Predict Fetal Folate Status
    View Breaking News >
    CURRENT ISSUE

    December 2019

    • 2020 International Buyers' Guide
    • 2020 State of the Industry: High Expectations
    • Fueling Cognitive Health through Nutrition & Supplementation
    • View More >
    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    International Scientific Society Calls for Omega-3 Blood Testing in Future Research
    Pharmactive Affron Saffron May Help Relieve Depression Symptoms
    Warmer Temperatures Could Lead to Concerning Levels of Arsenic in Rice
    Coatings World

    Latest Breaking News From Coatings World

    Cristo Rey High School Educator Named 2019 Axalta All-Pro Teacher of the Year
    Michelman Makes United Way of Greater Cincinnati’s List of Top 25 Corporate Campaigns
    BCF: Coatings Industry Reports Record Improvement in Waste, Recycling, Accident Rates
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    FDA OKs Roche's Nasal Swab MRSA Test
    Philips & Paige to Deliver Clinical-Grade AI Applications to Pathology Labs
    Eye Test for Parkinson's Gains Breakthrough Designation
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Almac Awarded $1M BMGF Grant
    Vivera Pharma, Parexel Ink Clinical Services Agreement
    MedPharm Triples Capacity at RTP Site
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    WWP Wins Three NJPEC Awards
    Cat-Themed Beauty Collection to Launch in Japan
    Pantone Names Classic Blue the 2020 Color of the Year
    Happi

    Latest Breaking News From Happi

    Lip Lab Opening in Brooklyn
    Raining Rose Expands Exec Team
    Scott’s Sells Personal Care Production Site
    Ink World

    Latest Breaking News From Ink World

    ePac Flexible Packaging Expands into Asia Pacific Market
    Haney, HP Developing Sustainable Fashion Packaging for Heron Preston
    Addipel Moves to New HQ, Expands Production Facility
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    HP teams with Haney for sustainable packaging
    Tags & Labels Printing adds Heidelberg’s Versafire EP
    Austrian converter installs first Nilpeter press
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Thrace to Relocate U.S. Capacity
    FiltXPO Speaker Line-Up Announced
    Nölken Incorporates Sustainable Wipes Packaging
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    Orthofix Appoints New Spine Business Leader
    Viant to Halt EtO Sterilization at Michigan Plant by End of Year
    Synaptive Medical's Modus V Expands Into Spine Market
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    IDTechEx Show! Announces Graphene Award Winner
    OE-A Continues to Bring Future of Printed Electronics to CES 2020
    Avancis, Smit Thermal, HZB, CNRS, Solliace Team for Higher Efficiencies in CIGS

    Copyright © 2019 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.