The company’s declaration comes on the heels of Cargill’s breakthrough announcement that it will introduce Truvia, the first stevia-based sweetener, after conducting extensive safety research.
Zevia is available in four flavors: Natural Root Beer, Natural Twist, Natural Cola and Natural Orange. It contains 45 mg of natural caffeine, no sugar, no calories, no carbohydrates and no sodium.
“Because Zevia is the first and only zero-calorie brand that can claim to be truly all-natural, the company has been able to rapidly expand onto the shelves of high profile retailers,” said Jeff Taylor, Zevia’s national sales manager. “Fortunately for us, attaining shelf space hasn’t been an issue as much as getting Zevia there fast enough to meet demand.”
Some of the current retailers include Los Angeles’ Bristol Farms, Washington state’s QFC (a Kroger division), PCC and Metropolitan Markets, San Francisco’s Mollie Stone’s Markets and Dallas’s Central Markets. Retail doors carrying Zevia will increase to well over 1500 in June when committed retailer accounts come online, especially on the East Coast, according to the company.