Rebecca Wright05.01.08
Purchase, NY-based PepsiCo has acquired V Water, a leading vitamin water brand in the U.K. Launched in 2005, the brand now has a range of six flavors. All products are made with spring water and have no artificial flavors, sweeteners, colors or preservatives. The V Water range contains several added vitamins, minerals and herbal extracts, including vitamin C, zinc, selenium and ginseng.
PepsiCo is one of the world's largest makers and sellers of waters, sports drinks, juice and soft drinks. This acquisition of V Water allows it to enhance its offerings of nutritional beverages on a global basis.
PepsiCo has reached an exclusive bottling agreement (EBA) with Britvic plc to manufacture, sell and distribute the V Water products in Great Britain. Britvic is PepsiCo's exclusive bottler in Great Britain for the Pepsi, 7Up and Gatorade brands. The addition of the V Water brands to the portfolio further strengthens a close and long-standing PepsiCo-Britvic relationship.
PepsiCo's transformation strategy is focused on launching and acquiring new products that reflect consumer demand for healthier, nutritious food and drink. The purchase of V Water follows PepsiCo's recent announcement of plans to acquire Russia's largest juice company, Lebedyansky, and the 2007 purchases of US-based Naked Juice and, with bottling partner Pepsi Americas, Sandora, the leading juice company in Ukraine.
PepsiCo has North America's foremost portfolio of non-carbonated beverages, and in 2007 grew its leadership positions in water, enhanced water and isotonics. Some of its hydration brands include SoBe Life Water, Aquafina Alive, Propel, Gatorade and G2.
PepsiCo is one of the world's largest makers and sellers of waters, sports drinks, juice and soft drinks. This acquisition of V Water allows it to enhance its offerings of nutritional beverages on a global basis.
PepsiCo has reached an exclusive bottling agreement (EBA) with Britvic plc to manufacture, sell and distribute the V Water products in Great Britain. Britvic is PepsiCo's exclusive bottler in Great Britain for the Pepsi, 7Up and Gatorade brands. The addition of the V Water brands to the portfolio further strengthens a close and long-standing PepsiCo-Britvic relationship.
PepsiCo's transformation strategy is focused on launching and acquiring new products that reflect consumer demand for healthier, nutritious food and drink. The purchase of V Water follows PepsiCo's recent announcement of plans to acquire Russia's largest juice company, Lebedyansky, and the 2007 purchases of US-based Naked Juice and, with bottling partner Pepsi Americas, Sandora, the leading juice company in Ukraine.
PepsiCo has North America's foremost portfolio of non-carbonated beverages, and in 2007 grew its leadership positions in water, enhanced water and isotonics. Some of its hydration brands include SoBe Life Water, Aquafina Alive, Propel, Gatorade and G2.