Marian Zboraj05.23.07
Toyota Tsusho America, Inc., New York, NY, an international trading company, has formed an exclusive supply and licensing agreement with Pharmavite LLC, Mission Hills, CA, the manufacturer of Nature Made vitamins, minerals, herbs and other supplements, for the sale of Pantesin, the branded cholesterol-lowering agent in two of Pharmavite’s leading dietary supplements. The two products, Nature Made CholestOff Complete and Nature Made Genetic Cholesterol Reducer, address the growing need of more than 100 million Americans concerned with their cholesterol levels.
The agreement grants Pharmavite an exclusive supply of Pantesin for use in dietary supplements marketed, sold and distributed by the company to merchandisers in the food, drug, mass and club store channels.
Toyota Tsusho America is the exclusive distributor in the U.S., its territories and possessions of various products manufactured by Daiichi Pharmaceuticals Co., Ltd. of Tokyo, Japan. Pantesin is the exclusive trademark for Pantethine, produced by Daiichi and sold in the U.S. to companies that produce and market dietary supplements to the health food channel.
By supplying Pharmavite, Toyota Tsusho America hopes to broaden the market for Pantesin. Pharmavite plans to launch a substantial marketing campaign to advertise and promote Pantesin to the mass market later this year.
The agreement grants Pharmavite an exclusive supply of Pantesin for use in dietary supplements marketed, sold and distributed by the company to merchandisers in the food, drug, mass and club store channels.
Toyota Tsusho America is the exclusive distributor in the U.S., its territories and possessions of various products manufactured by Daiichi Pharmaceuticals Co., Ltd. of Tokyo, Japan. Pantesin is the exclusive trademark for Pantethine, produced by Daiichi and sold in the U.S. to companies that produce and market dietary supplements to the health food channel.
By supplying Pharmavite, Toyota Tsusho America hopes to broaden the market for Pantesin. Pharmavite plans to launch a substantial marketing campaign to advertise and promote Pantesin to the mass market later this year.