Marian Zboraj04.03.07
Bayer HealthCare, Morristown, NJ, has introduced Bayer Nutritional Science, a new line of nutritional supplements that unites science and nutrition to help active Baby Boomers maximize their vitality. The Bayer Nutritional Science line consists of five unique formulations to support heart, mind, joint and eye health as well as a daily multivitamin, which supports body and cell health—all areas of particular concern for Baby Boomers.
"As a recognized leader in consumer wellness for more than 100 years, Bayer is focused on advancing the wellness of Boomers through science and innovation. Bayer Nutritional Science was created to meet the demands of the growing segment of Americans who are focused on keeping their bodies and minds vital and active—a group the media have recently identified as Generation V,” said Girard Smith, vice president, Consumer Wellness and Division Market Research at Bayer Consumer Care. "We also know that selecting the right supplements to address specific health concerns can be confusing. We've designed the Bayer Nutritional Science line to make the benefits of each product clear, which simplifies the decision-making process for consumers because they can easily select the product or products that are right for them.”
All of the Bayer Nutritional Science formulations contain scientifically proven levels of key ingredients and can be taken together on a daily basis. Bayer Nutritional Science features the following formulations:
Daily Multivitamin: Vital Body & Cells Formula
- Comprehensive multivitamin that provides 100% of key vitamins and minerals the body needs everyday
- The only multivitamin with antioxidants that include pomegranate and alpha-lipoic acid (ALA) to help promote cell health, including during the cell regeneration process
Eye Health & Vitality
- Lutein, zeaxanthin and powerful antioxidants support healthy cells and tissues in the eye
Vital & Sharp Mind
- Omega 3 (DHA) and ginkgo biloba help support healthy brain function and memory, concentration and mental sharpness
Heart Vitality
- Keep the heart strong and healthy with: phytosterols to significantly lower "bad cholesterol” (or LDL) as well as total cholesterol levels; folic acid to help maintain healthy blood pressure; and CoQ10, a heart health antioxidant
Joint & Bone Vitality
- Glucosamine and chondroitin together with calcium and vitamin D help keep joints flexible and bones strong
"As a recognized leader in consumer wellness for more than 100 years, Bayer is focused on advancing the wellness of Boomers through science and innovation. Bayer Nutritional Science was created to meet the demands of the growing segment of Americans who are focused on keeping their bodies and minds vital and active—a group the media have recently identified as Generation V,” said Girard Smith, vice president, Consumer Wellness and Division Market Research at Bayer Consumer Care. "We also know that selecting the right supplements to address specific health concerns can be confusing. We've designed the Bayer Nutritional Science line to make the benefits of each product clear, which simplifies the decision-making process for consumers because they can easily select the product or products that are right for them.”
All of the Bayer Nutritional Science formulations contain scientifically proven levels of key ingredients and can be taken together on a daily basis. Bayer Nutritional Science features the following formulations:
Daily Multivitamin: Vital Body & Cells Formula
- Comprehensive multivitamin that provides 100% of key vitamins and minerals the body needs everyday
- The only multivitamin with antioxidants that include pomegranate and alpha-lipoic acid (ALA) to help promote cell health, including during the cell regeneration process
Eye Health & Vitality
- Lutein, zeaxanthin and powerful antioxidants support healthy cells and tissues in the eye
Vital & Sharp Mind
- Omega 3 (DHA) and ginkgo biloba help support healthy brain function and memory, concentration and mental sharpness
Heart Vitality
- Keep the heart strong and healthy with: phytosterols to significantly lower "bad cholesterol” (or LDL) as well as total cholesterol levels; folic acid to help maintain healthy blood pressure; and CoQ10, a heart health antioxidant
Joint & Bone Vitality
- Glucosamine and chondroitin together with calcium and vitamin D help keep joints flexible and bones strong