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    Breaking News

    Beverage Partners Worldwide Debuts Enviga Green Tea Calorie Burner

    ...

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    Marian Zboraj10.12.06
    Beverage Partners Worldwide (BPW), Atlanta, GA, a joint venture of Nestl S.A. and The Coca-Cola Co., has introduced Enviga sparkling green tea. According to the company, this calorie burning tea contains the optimum blend of green tea extracts, caffeine and naturally active plant micronutrients designed to work with your body to increase calorie burning, thus creating a negative calorie effect.

    A recent study conducted by the Nestl Research Center, Lausanne, Switzerland, in collaboration with the University of Lausanne revealed that consuming the equivalent of three Enviga beverages over the course of the day resulted in a noticeable increase in calorie burning.

    The accumulated body of scientific research shows the ability of green teas powerful antioxidant EGCG (epigallocatechin gallate) to speed up metabolism and increase energy use, especially when combined with caffeine, said Nestl researcher Dr. Hilary Green.

    Studies have shown that when EGCG and caffeine are present at the levels comparable to that in three cans of Enviga, healthy subjects in the lean to normal weight range can experience an average increase in calorie burning by 60 to 100 calories.

    Enviga provides 90 mg of EGCG in each serving, along with 20% of the daily value for calcium. It will hit the U.S. market in the Northeast in November and will roll out nationally in January 2007. Enviga will be available in Green Tea, Berry and Peach flavors.

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    • A Growing Herbal Products Market Still Faces Formidable Threats, Challenges
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