• Login
    • Join
  • FOLLOW:
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Exclusives
    • Nutraceuticals
    • Markets
    • Health
    • Jobs
    • Events
    • Buyers' Guide
    • Showcases
    • More
  • Magazine
  • News
  • Exclusives
  • Nutraceuticals
  • Markets
  • Health
  • Jobs
  • Events
  • Buyers' Guide
  • Showcases
  • Current & Past Issues
    Features
    Columns
    Editorials
    Digital Edition
    Subscribe Now
    Advertise Now
    eNewsletter
    Editorial Guidelines
    Top Features
    Contract Manufacturing: Trials & Tribulations of Today’s Supply Chains

    Analytical Testing in Nutraceuticals: Methods and Mindsets to Uphold Quality

    Nutrition and Flavor: Formulating for Modern Product Preferences

    What Do Consumers Know About the Gut Microbiome?

    How Will the European Green Deal Impact Dietary Supplements?
    Breaking News
    Certifications, Approvals and Patents
    Exclusives
    Industry & Market News
    People
    Products
    Regulatory
    Research
    Supplier News
    Supplier Insights
    Live From Shows
    Top News
    PLT to Supply Traceable, Standardized Organic Elderberry Extract

    Herbalist and Alchemist Celebrates 40th Anniversary, Announces Expansion

    BASF Venture Capital and Aqua-Spark invest in Sea6 Energy

    Lauren Aronson Joins Amin Talati Wasserman, LLP

    Vitamin K2 May Ameliorate Polycystic Ovary Syndrome
    Exclusives
    Blogs & Guest Articles
    Health E-Insights
    Area Code 420
    eBook
    Antioxidants
    Dairy-Based Ingredients
    Enzymes
    Fatty Acids
    Fiber & Carbohydrates
    Green Foods
    Herbs & Botanicals
    Marine Nutraceuticals
    Minerals
    Omega 3s
    Probiotics & Prebiotics
    Proteins, Peptides, Amino Acids
    Sweeteners
    Vitamins

    PLT to Supply Traceable, Standardized Organic Elderberry Extract

    Herbalist and Alchemist Celebrates 40th Anniversary, Announces Expansion

    BASF Venture Capital and Aqua-Spark invest in Sea6 Energy

    Vitamin K2 May Ameliorate Polycystic Ovary Syndrome

    Vitamin D May Prevent Changes to Liver Enzymes and Lipid Profile After Exhaustive Exercise
    Consumer Trends
    Contract Manufacturing
    Cosmeceuticals / Nutricosmetics
    Delivery & Dosage Technologies
    Dietary Supplements
    Flavors & Colors
    Functional Foods & Beverages
    Healthcare Trends
    Medical Nutrition
    Mergers & Acquisitions
    Natural/Organic
    Nutrition Bars
    Packaging
    Pet Nutraceuticals
    Quality & Safety
    Regulations
    Research
    Testing
    World Markets

    PLT to Supply Traceable, Standardized Organic Elderberry Extract

    Herbalist and Alchemist Celebrates 40th Anniversary, Announces Expansion

    BASF Venture Capital and Aqua-Spark invest in Sea6 Energy

    Lauren Aronson Joins Amin Talati Wasserman, LLP

    Vitamin K2 May Ameliorate Polycystic Ovary Syndrome
    Bone & Joint Health
    Cancer Risk
    Cardiovascular Health
    Cognitive Function
    Diabetes & Blood Sugar Management
    Digestive Health
    Energy
    Eye Health
    Healthy Aging
    Immune Function
    Infant & Children's Health
    Inflammation
    Men's Health
    Mood Health & Sleep
    Oral Health
    Sexual & Reproductive Health
    Skin Health
    Sports Nutrition
    Weight Management/Weight Loss
    Women's Health

    PLT to Supply Traceable, Standardized Organic Elderberry Extract

    Vitamin K2 May Ameliorate Polycystic Ovary Syndrome

    Vitamin D May Prevent Changes to Liver Enzymes and Lipid Profile After Exhaustive Exercise

    Omega-3 Fatty Acids Linked to Reduced Episodes of Depression

    Charlotte’s Web Sports Product Line to Undergo NSF Certification Process
    Industry Events
    Live From Show Events
    Webinars
    All Companies
    Categories
    Trade Associations
    Company Capabilities
    International Buyers Guide Companies
    Nutrition21, LLC

    Verdure Sciences

    Atlantia Clinical Trials

    Ecuadorian Rainforest

    ESHA Research
    Companies
    Product Releases
    News Releases
    Literature / Brochures
    White Papers
    Jobs
    VIdeos
    Services
    Add New Company
    International Buyers Guide Companies
    Nutrition21, LLC

    Verdure Sciences

    Atlantia Clinical Trials

    Ecuadorian Rainforest

    ESHA Research
    • Magazine
      • Current / Back Issue
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers' Guide
      • All Companies
      • Categories
      • Trade Associations
      • Company Capabilities
    • Nutraceuticals
      • Antioxidants
      • Dairy-Based Ingredients
      • Enzymes
      • Fatty Acids
      • Fiber & Carbohydrates
      • Green Foods
      • Herbs & Botanicals
      • Marine Nutraceuticals
      • Minerals
      • Omega 3s
      • Probiotics & Prebiotics
      • Proteins, Peptides, Amino Acids
      • Sweeteners
      • Vitamins
    • Markets
      • Consumer Trends
      • Contract Manufacturing
      • Cosmeceuticals / Nutricosmetics
      • Delivery & Dosage Technologies
      • Dietary Supplements
      • Flavors & Colors
      • Functional Foods & Beverages
      • Healthcare Trends
      • Medical Nutrition
      • Mergers & Acquisitions
      • Natural/Organic
      • Nutrition Bars
      • Packaging
      • Pet Nutraceuticals
      • Quality & Safety
      • Regulations
      • Research
      • Testing
      • World Markets
    • Health
      • Bone & Joint Health
      • Cancer Risk
      • Cardiovascular Health
      • Cognitive Function
      • Diabetes & Blood Sugar Management
      • Digestive Health
      • Energy
      • Eye Health
      • Healthy Aging
      • Immune Function
      • Infant & Children's Health
      • Inflammation
      • Men's Health
      • Mood Health & Sleep
      • Oral Health
      • Sexual & Reproductive Health
      • Skin Health
      • Sports Nutrition
      • Weight Management/Weight Loss
      • Women's Health
    • Online Exclusives
    • Webinars
    • Slideshows
    • Blogs & Guest Articles
    • Health E-Insights
    • Videos
    • Podcasts
    • Infographics
    • eBook
    • Whitepapers
    • Research
      • TrendSense
      • Monograph Center
      • White Papers
      • Research News
    • Jobs
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Supplier Showcases
      • Companies
      • Product Releases
      • News Releases
      • Literature / Brochures
      • White Papers
      • Jobs
      • VIdeos
      • Services
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Blog

    Cannovia: Clearing Up CBD Market Confusion

    CEO Brian Baum discusses the future of CBD innovation and product development.

    Cannovia: Clearing Up CBD Market Confusion
    Related CONTENT
    • Baker Dillon Group LLC
    • Sunflower Hemp Co
    • CBD Regulatory Status Update: The Chaos Continues
    • The CBD Craze: Still Only the Beginning
    • Emerald Bioceuticals: Broad Support for the Endocannabinoid System
    By Sheldon Baker08.30.19
    Brian Baum works across all areas of Cannovia on corporate strategy and development. He leads the business of Cannovia, manages business relationships and partnerships, and coordinates the team efforts to capitalize on the CBD opportunity. Baum brings a background in healthcare, most recently the founder and CEO of vitaTrackr. In prior work as the president of Stayhealthy, president of U.S. Preventive Medicine, founder and CEO of the Health Record Network in collaboration with Duke University and Medical Center and chief marketing officer of Ernst & Young's Health practice, Baum has always enjoyed working with people to create value.

     
    Area Code 420 (AC 420): What’s it like to be a start-up in the CBD category?
     
    Baum: I’ve been involved in various startup organizations and with many startups during my consulting career at Ernst & Young. By comparison, life was simple in a tech startup. Build a stable product, take it to market, and compete. In CBD, banks don’t want to do business with you, social media won’t allow advertising, individual states are sorting out their strategies, Amazon allows non-CBD products to be sold as CBD, but won’t allow CBD sales, regulations lag, and half the population is still confused on the difference between THC and CBD. Every day is a new adventure.
     
    AC 420: Briefly review the family of brands Cannovia is developing.
     
    Baum: Our belief at Cannovia is that the mainstream consumer market lacks adequate information on CBD, what it is, what it can do, and how to identify quality products. Cannovia is our brand umbrella under which we’ll dedicate resources to educating the market. Our first wave of products includes Cannovia Therapy, a serious application of CBD that provides both topicals and ingestibles; Dazey Hemp Skincare, bringing CBD to skin care through the lens of Tonya Watts, a country music singer and songwriter and entrepreneur, described as a true rebel child of the South. Watts developed Dazey Hemp, which has a loyal customer base and brings personality to skin care. And Mynd gum, which takes CBD in another direction with a mix of flavors ranging from recovery, calm, focus, and energy.
     
    AC 420: CBD infused-gum products appear to be on the rise? Your thoughts.
     
    Baum: Gum has a great future in CBD. First, it is convenient. Widely accepted and almost universally understood. There is nothing uncommon about chewing gum. Second, it is a great delivery platform. CBD delivery through gum enjoys a high bioavailability and fast absorption as it is absorbed quickly through the buccal mucosa, (the membrane lining of the inner surface of the cheeks) and is absorbed prior to passing through the filtering of the GI tract. Finally, by infusing CBD and various terpenes, an almost limitless range of effects can be blended.
     
    AC 420: What excites you most about your company?
     
    Baum: The ability to bring benefits to people. While clinical research on CBD remains very limited, and thus no specific clinical claims can be made, the evidence of therapeutic benefits can be traced back for more than 3,000 years. Beyond that, the anecdotal feedback from customers and users, indicates that many people experience benefits. Cannovia encourages clinical research and plans to participate in specific research studies. Our commitment to advancing a professional CBD industry, delivering quality products, and educating the market is a source of great pride that we can help people in pursuit of wellness.
     
    AC 420: Where are the great product development ideas coming from in your organization?
     
    Baum: There are two main areas of focus: delivery and formulation. With delivery, we’re constantly looking at the most effective and convenient forms of CBD. We want our customers to be comfortable in their use of our products. For formulation, as an industry, we are at the absolute infancy of what’s possible with CBD. The potential to formulate CBD into more precise and unique applications is one of the most exciting aspects of the industry. Cannovia is especially interested in CBD designer spectrums, the idea of extracting CBD as well as specific levels of other cannabinoids and terpenes to create a custom CBD spectrum designed for a specific purpose. We are always focused on consumer trends and attitudes to guide us in bringing new and innovative solutions to market.
     
    AC 420: What one thing do you want to accomplish for Cannovia within the next 12-18 months?
     
    Baum: The successful launch of our initial three product lines.
     
    AC 420: Is there something about you people would find surprising?
     
    Baum: I am 114 years old, thanks to CBD. Disclosure: that is not a medical claim, but in this business you have to have a sense of humor.


    Sheldon Baker is CEO of the Baker Dillon Group LLC and has created numerous nutraceutical brand marketing communications and public relations campaigns for many well-known supplement and food industry companies. For interview consideration or brand marketing consulting, contact him at Contact@The420AreaCode.com.
     
    Related Searches
    • Nutraceutical
    • Skin Care
    • Healthcare
    • Energy
    Related Knowledge Center
    • Herbs & Botanicals
    • Quality & Safety
    Suggested For You
    Baker Dillon Group LLC Baker Dillon Group LLC
    Sunflower Hemp Co Sunflower Hemp Co
    CBD Regulatory Status Update: The Chaos Continues CBD Regulatory Status Update: The Chaos Continues
    The CBD Craze: Still Only the Beginning The CBD Craze: Still Only the Beginning
    Emerald Bioceuticals: Broad Support for the Endocannabinoid System Emerald Bioceuticals: Broad Support for the Endocannabinoid System
    Balanced Health Botanicals: Fueling The CBD Movement Balanced Health Botanicals: Fueling The CBD Movement
    An Interview with Tracey Seipel, ND, of the Seipel Group An Interview with Tracey Seipel, ND, of the Seipel Group
    Mile High Labs: Stephen Mueller & The Mile High Monster Mile High Labs: Stephen Mueller & The Mile High Monster
    Area Code 420 Has Arrived Area Code 420 Has Arrived
    Charlotte’s Web Introduces Hemp Extract-Infused Gummies Charlotte’s Web Introduces Hemp Extract-Infused Gummies
    Levagen PEA: A Legal Answer to CBD’s Issues Levagen PEA: A Legal Answer to CBD’s Issues
    An Interview with Christopher Detzel of Entera Health An Interview with Christopher Detzel of Entera Health
    Move Over Mainstream, Healthy Foods Are Here to Stay Move Over Mainstream, Healthy Foods Are Here to Stay
    Gencor Partners with Cannabis Researcher to Promote CBD Alternatives Gencor Partners with Cannabis Researcher to Promote CBD Alternatives
    OptiPEA Offers an Alternative to ‘Problem Child’ CBD OptiPEA Offers an Alternative to ‘Problem Child’ CBD

    Related Buyers Guide Companies

    • Baker Dillon Group LLC

      ...
      Sheldon Baker, Chief Executive Officer 11.05.21

    • Sunflower Hemp Co

      ...
      Colby Terip, Owner 09.15.21

    • Dietary Supplements | Herbs & Botanicals | Quality & Safety | Regulations
      CBD Regulatory Status Update: The Chaos Continues

      CBD Regulatory Status Update: The Chaos Continues

      FDA already has the authority to create a legal pathway for cannabidiol. It just needs the will to implement it.
      By Todd Harrison, Venable 09.09.19


    • Consumer Trends | Healthcare Trends | Herbs & Botanicals | Mood Health & Sleep | Natural/Organic | Research
      The CBD Craze: Still Only the Beginning

      The CBD Craze: Still Only the Beginning

      Consumers are craving hemp products, and brands are set to deliver despite regulatory uncertainty.
      By Sean Moloughney, Editor, Nutraceuticals World 09.03.19

    • Consumer Trends | Dietary Supplements | Healthcare Trends | Herbs & Botanicals | Quality & Safety
      Emerald Bioceuticals: Broad Support for the Endocannabinoid System

      Emerald Bioceuticals: Broad Support for the Endocannabinoid System

      With a 25-year history of leading innovative and cutting-edge companies, Jade Beutler is an accomplished natural products industry executive.
      By Sheldon Baker 08.12.19

    Loading, Please Wait..
    Trending
    • Study Examines Vitamin K2 Content In Cheese
    • Chenland Nutritionals Self-Affirms GRAS For Cumin UP60 Ingredient
    • Vitamin K2 Status May Impact Blood Pressure And Pulse Wave Velocity
    • Evolution Nutraceuticals To Discontinue Challenged Claims For ‘Cardio Miracle’ Dietary Supplement
    • Omega-3 Fatty Acids Linked To Reduced Episodes Of Depression
    Breaking News
    • PLT to Supply Traceable, Standardized Organic Elderberry Extract
    • Herbalist and Alchemist Celebrates 40th Anniversary, Announces Expansion
    • BASF Venture Capital and Aqua-Spark invest in Sea6 Energy
    • Lauren Aronson Joins Amin Talati Wasserman, LLP
    • Vitamin K2 May Ameliorate Polycystic Ovary Syndrome
    View Breaking News >
    CURRENT ISSUE

    July/August 2022

    • A Growing Herbal Products Market Still Faces Formidable Threats, Challenges
    • Analytical Testing in Nutraceuticals: Methods and Mindsets to Uphold Quality
    • Nutrition and Flavor: Formulating for Modern Product Preferences
    • Contract Manufacturing: Trials & Tribulations of Today’s Supply Chains
    • How Will the European Green Deal Impact Dietary Supplements?
    • What Do Consumers Know About the Gut Microbiome?
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    PLT to Supply Traceable, Standardized Organic Elderberry Extract
    Herbalist and Alchemist Celebrates 40th Anniversary, Announces Expansion
    BASF Venture Capital and Aqua-Spark invest in Sea6 Energy
    Coatings World

    Latest Breaking News From Coatings World

    PPG Appoints Brad Budde Vice President and Chief Digital Officer
    AkzoNobel Creates Bespoke Colors for Volotea’s 10th Anniversary Livery
    Axalta: Red Continues as Most Preferred Car Color of Consumers in Mexico
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    Study: RhinAer Treatment Improves Chronic Rhinitis Symptoms
    CE Mark Granted for IVF Decision Support Tool
    FDA Approves Full-Body MRI Compatibility With Inspire Therapy
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Octapharma Adopts Automated Application System from Schreiner MediPharm
    Rentschler Biopharma Appoints Mark Caswell as VP, Site Head
    Cellipont Unveils Plans for Cell Therapy Facility in Houston
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    The Estée Lauder Companies Delivers Strong Results in Fiscal 2022
    Fastest-Growing Consumer Product Companies in the U.S.
    Winky Lux is Among the Top 20 Fastest-Growing Beauty Companies
    Happi

    Latest Breaking News From Happi

    Fenty Beauty Introduces Eaze Drop’lit All-Over Glow Enhancer Makeup
    EPA Calls for Nominations for 2023 Green Chemistry Challenge Awards
    Strands Hair Care Introduces The Hair Lab
    Ink World

    Latest Breaking News From Ink World

    Flint Group to Highlight AQUACode Inks, Xiekon IDERA at Corrugated Week 2022
    DuPont Selects 2022 Lavoisier and Pedersen Award Medalists
    Chemours Begins Commissioning Newest Sand Mine in Clay County, FL
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Techkon USA announces latest handheld spectrodensitometer
    Maxcess China now manufacturing solid dies in Huzhou
    Avery Dennison debuts new adhesive for wine and spirits
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    INDA Appoints Director of Membership and Industry Relations
    Nexwear Acquires Incontinence Products Brand Lily Bird
    Because Market Expands into Retail Stores
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    FDA Clears Accelus' Toro-L Interbody Fusion System
    FDA OKs VySpine's VyPlate Anterior Cervical Plates
    Moximed Raises $40M for Knee OA Shock Absorber Implant
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    ORNL Celebrates Launch of Frontier, the World’s Fastest Supercomputer
    DuPont Names 2022 Lavoisier and Pedersen Award Medalists
    Photonic Glasses Give Solar Panels Pleasing Colors

    Copyright © 2022 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login