• Login
    • Join
  • FOLLOW:
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Exclusives
    • Nutraceuticals
    • Markets
    • Health
    • Jobs
    • Events
    • Buyers' Guide
    • Showcases
    • More
  • Magazine
  • News
  • Exclusives
  • Nutraceuticals
  • Markets
  • Health
  • Jobs
  • Events
  • Buyers' Guide
  • Showcases
  • Current & Past Issues
    Features
    Columns
    Editorials
    Digital Edition
    Subscribe Now
    Advertise Now
    eNewsletter
    Editorial Guidelines
    Top Features
    Contract Manufacturing: Trials & Tribulations of Today’s Supply Chains

    Analytical Testing in Nutraceuticals: Methods and Mindsets to Uphold Quality

    Nutrition and Flavor: Formulating for Modern Product Preferences

    What Do Consumers Know About the Gut Microbiome?

    How Will the European Green Deal Impact Dietary Supplements?
    Breaking News
    Certifications, Approvals and Patents
    Exclusives
    Industry & Market News
    People
    Products
    Regulatory
    Research
    Supplier News
    Supplier Insights
    Live From Shows
    Top News
    Charlotte’s Web Sports Product Line to Undergo NSF Certification Process

    ADM and Benson Hill Partner to Scale High Protein Soy for U.S. Market

    Tazo Transitions to Regenerative Organic Agriculture

    Protein Ingredient Formulated for Chronic Kidney Disease Patients

    IADSA Calls for Addressing Discrepancies in Vitamin C Recommendations
    Exclusives
    Blogs & Guest Articles
    Health E-Insights
    Area Code 420
    eBook
    Antioxidants
    Dairy-Based Ingredients
    Enzymes
    Fatty Acids
    Fiber & Carbohydrates
    Green Foods
    Herbs & Botanicals
    Marine Nutraceuticals
    Minerals
    Omega 3s
    Probiotics & Prebiotics
    Proteins, Peptides, Amino Acids
    Sweeteners
    Vitamins

    Fact or Myth: Antioxidants Negatively Impact Iron Absorption

    Charlotte’s Web Sports Product Line to Undergo NSF Certification Process

    ADM and Benson Hill Partner to Scale High Protein Soy for U.S. Market

    Tazo Transitions to Regenerative Organic Agriculture

    Protein Ingredient Formulated for Chronic Kidney Disease Patients
    Consumer Trends
    Contract Manufacturing
    Cosmeceuticals / Nutricosmetics
    Delivery & Dosage Technologies
    Dietary Supplements
    Flavors & Colors
    Functional Foods & Beverages
    Healthcare Trends
    Medical Nutrition
    Mergers & Acquisitions
    Natural/Organic
    Nutrition Bars
    Packaging
    Pet Nutraceuticals
    Quality & Safety
    Regulations
    Research
    Testing
    World Markets

    Fact or Myth: Antioxidants Negatively Impact Iron Absorption

    Charlotte’s Web Sports Product Line to Undergo NSF Certification Process

    ADM and Benson Hill Partner to Scale High Protein Soy for U.S. Market

    Tazo Transitions to Regenerative Organic Agriculture

    Protein Ingredient Formulated for Chronic Kidney Disease Patients
    Bone & Joint Health
    Cancer Risk
    Cardiovascular Health
    Cognitive Function
    Diabetes & Blood Sugar Management
    Digestive Health
    Energy
    Eye Health
    Healthy Aging
    Immune Function
    Infant & Children's Health
    Inflammation
    Men's Health
    Mood Health & Sleep
    Oral Health
    Sexual & Reproductive Health
    Skin Health
    Sports Nutrition
    Weight Management/Weight Loss
    Women's Health

    Charlotte’s Web Sports Product Line to Undergo NSF Certification Process

    Caffeine-Free Energy Supplement Linked to Alertness, Fatigue Benefits

    Monk Fruit Sweetener May Have Prebiotic Activity, Study Finds

    People with Low-Fiber Diets Benefit the Most from Fiber Supplements, Study Finds

    Gut Microbiome May Be Part of Link Between Red Meat and Heart Disease Risk
    Industry Events
    Live From Show Events
    Webinars
    All Companies
    Categories
    Trade Associations
    Company Capabilities
    International Buyers Guide Companies
    BGG World

    PhytoGaia Inc

    ESHA Research

    Aiya America, Inc. (Aiya Matcha)

    Ecuadorian Rainforest
    Companies
    Product Releases
    News Releases
    Literature / Brochures
    White Papers
    Jobs
    VIdeos
    Services
    Add New Company
    International Buyers Guide Companies
    BGG World

    PhytoGaia Inc

    ESHA Research

    Aiya America, Inc. (Aiya Matcha)

    Ecuadorian Rainforest
    • Magazine
      • Current / Back Issue
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers' Guide
      • All Companies
      • Categories
      • Trade Associations
      • Company Capabilities
    • Nutraceuticals
      • Antioxidants
      • Dairy-Based Ingredients
      • Enzymes
      • Fatty Acids
      • Fiber & Carbohydrates
      • Green Foods
      • Herbs & Botanicals
      • Marine Nutraceuticals
      • Minerals
      • Omega 3s
      • Probiotics & Prebiotics
      • Proteins, Peptides, Amino Acids
      • Sweeteners
      • Vitamins
    • Markets
      • Consumer Trends
      • Contract Manufacturing
      • Cosmeceuticals / Nutricosmetics
      • Delivery & Dosage Technologies
      • Dietary Supplements
      • Flavors & Colors
      • Functional Foods & Beverages
      • Healthcare Trends
      • Medical Nutrition
      • Mergers & Acquisitions
      • Natural/Organic
      • Nutrition Bars
      • Packaging
      • Pet Nutraceuticals
      • Quality & Safety
      • Regulations
      • Research
      • Testing
      • World Markets
    • Health
      • Bone & Joint Health
      • Cancer Risk
      • Cardiovascular Health
      • Cognitive Function
      • Diabetes & Blood Sugar Management
      • Digestive Health
      • Energy
      • Eye Health
      • Healthy Aging
      • Immune Function
      • Infant & Children's Health
      • Inflammation
      • Men's Health
      • Mood Health & Sleep
      • Oral Health
      • Sexual & Reproductive Health
      • Skin Health
      • Sports Nutrition
      • Weight Management/Weight Loss
      • Women's Health
    • Online Exclusives
    • Webinars
    • Slideshows
    • Blogs & Guest Articles
    • Health E-Insights
    • Videos
    • Podcasts
    • Infographics
    • eBook
    • Whitepapers
    • Research
      • TrendSense
      • Monograph Center
      • White Papers
      • Research News
    • Jobs
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Supplier Showcases
      • Companies
      • Product Releases
      • News Releases
      • Literature / Brochures
      • White Papers
      • Jobs
      • VIdeos
      • Services
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Blog

    Marketing Capabilities & Innovations Driving the Natural Food & Drinks Market

    Consumers focused on health & wellness in face of obesity and other chronic lifestyle diseases.

    Marketing Capabilities & Innovations Driving the Natural Food & Drinks Market
    Related CONTENT
    • Report Predicts Continued Growth for the Organic Baby Food Market
    • Naturex Names New Chief Scientific Officer
    • Millennials Focus on Fresh, Fitness, and Flavor
    • Naturex and Olene Launch Gingest
    • Naturex Appoints Chimab as Italian Distributor
    By Ravi Chawat, Digital Marketing Specialist, Allied Market Research01.15.18
    A healthy lifestyle calls for consumption of natural foods and drinks rather than man-made or processed foods. Natural or minimally processed foods play a significant role in maintaining overall good health and well-being. They are the best foods for our bodies to survive on. Examples of natural food products include fresh whole fruits, vegetables, meat, fish, dairy products, coffee, tea, whole grains, seeds, nuts, beans, legumes, and more. Processed foods, which are highly sugared, salted and processed, lack several important nutrients needed for optimal health. They affect mood, fitness levels, as well as overall health.
     
    Though the natural food and drink market is relatively new, it has been making rapid strides in the recent years. The growth is supported by several factors such as consumers’ focus toward health & wellness, a rapid growth in obesity and other chronic lifestyle diseases, a change in lifestyle and food preferences, and growing awareness for fresh foods and their benefits. Nonetheless, the relatively high cost of natural food and drinks as well as their short storage life, are likely to impede the market growth.
     
    As the market has huge scope for growth, several enterprises are looking for opportunities to expand the possibilities even further. In November 2017, two founders launched Farm&Oven Snacks Inc., a Boulder-based maker of natural snacks. Brain Füd announced the launch of its new natural energy beverages at the end of October 2017. Hochdorf plans to expand its presence in children’s nutrition via the acquisition of Zifru Trockenprodukte and the Snapz brand. In the same month and year, Naturex, the global leader in specialty plant-based natural ingredients acquired Swedish Oat Fiber, a Swedish producer of oat dietary fibers, oat oils, and oat proteins. The Riverside Company, a global private equity firm acquired Kii Naturals, a Canadian manufacturer of all-natural artisan crackers. Hispanica International, a company dealing with exotic brands in the alternative beverage and snack industry, recently acquired Victoria’s Kitchen, a producer of natural beverages.
     
    Industry Veterans Launch Farm&Oven Snacks Inc.
    Food industry veterans, Kay Allison and Mike Senackerib recently launched Farm&Oven Snacks, Inc., a Boulder-based producer of natural and nutritious snacks. The company’s initial product line is Bakery Bites which includes three bite-sized pieces per serving. Containing one billion probiotics per serving, the product provides about 40% of the suggested daily vegetable intake and about 35 grams of fiber per serving. It is available in four flavors, including Beet Dark Chocolate, Carrot Cinnamon, Pumpkin Maple Pecan and Zucchini Lemon Poppy Seed. The presence of vegetables and CFU’s of GanedenBC30 (Bacillus coagulans GBI-30, 6086) live probiotics helps support a healthy immune and digestive system.
     
    Brain Füd Launches New Energy Beverages
    In October 2017, Brain Füd, a British drinks company introduced a line of low-calorie energy drinks in Ocado and Amazon in the U.K. Prepared with still water, fruit juices, and guarana, the range is an alternative to coffee and high-sugar beverages. It is available in three flavors: berry and coconut, pineapple and ginger, and citrus and mint. Free from sugar, artificial flavors, and preservatives, the beverages contain seven functional vitamins and minerals designed to help reduce tiredness and fatigue.
     
    Hochdorf Acquires Zifru Trockenprodukte and Snapz
    With the aim to grow its cereals and ingredients business and expand its presence in children’s nutrition, Hochdorf, a Swiss food group acquired Zifru Trockenprodukte and the Snapz brand in November 2017. The acquisition allows the former to focus on the development of novel products with added value.
     
    Founded in 1997, Zifru Trockenprodukte produces and markets healthy and long-life fruit and vegetable snacks, such as apple crisps, banana chips, and various berries, grilled zucchini, bell pepper crisps, dried apples, strawberries, blueberries, dried cauliflower, carrots, broccoli, celery, beans, potatoes, and much more.
     
    “With the takeover of the production company Zifru Trockenprodukte, the unit will extend its product range to include dried vegetables and fruit. Zifru products have been commercialized for several years in Europe and the USA under the Snapz brand,” Hochdorf noted.
     
    Naturex Acquires Swedish Oat Fiber
    Naturex recently acquired Swedish Oat Fiber, a Swedish producer of natural oat dietary fibers, oat oils, and oat proteins. The acquisition allows Naturex to accelerate its product portfolio's development and strengthen its commercial pipeline.
     
    Olivier Rigaud, CEO of Naturex said, “We are delighted and proud to integrate Swedish Oat Fiber, a leading company in natural oat ingredients and a pioneer in its field. We are very pleased to welcome its talented employees who have succeeded in achieving such a level of excellence to this day.”
     
    The Riverside Company Buys Kii Naturals
    The Riverside Company acquired Kii Naturals in November 2017. The former added the latter to its NuStef Baking platform. Kii Naturals offers natural artisan crackers while NuStef is a provider of pizzelle waffle cookies and artisan crackers under the Reko brand.
     
    “Kii makes delicious crisps that meet the increasing demand for unique flavors and better-for-you snacks,” said Suzy Kriscunas, managing partner of Riverside. “This addition delivers a great brand and line of products to NuStef in an adjacent market that is poised for continued strong growth.”
     
    Hispanica International Acquires Victoria’s Kitchen
    Hispanica International, Inc. completed its acquisition of Victoria’s Kitchen in November 2017. The acquisition allows the latter to accelerate its growth and expand national reach via Hispanica’s proprietary distribution system. Based in California, Victoria’s Kitchen is a specialty beverage company. Its beverages are gluten-free, GMO-free, dairy-free, vegan and contain no artificial ingredients or preservatives.
     
    “Finalizing the deal and adding Victoria’s Kitchen to our portfolio is something we are excited about,” stated Fernando Oswaldo Leonzo, CEO of Hispanica. “The Victoria’s Kitchen brand already has some name recognition due to its appearance on Shark Tank and product placement on NBC shows. More importantly, the almond water, lemon ginger, and coconut almond water products are all-natural and aligned with the type of company we are looking to build our next generation brands around,” Mr. Leonzo said. Plans are underway to enhance Victoria’s Kitchen brand’s product offerings with organic ingredients, new flavors, and expanded distribution into nationally recognized retailers.


    Allied Market Research, a market research and advisory company of Allied Analytics LLP, provides business insights and market research reports to large as well as small & medium enterprises. The company assists its clients to strategize business policies and achieve sustainable growth in their respective market domain. For more information: https://www.alliedmarketresearch.com/natural-food-and-drinks-market.
     
    Related Searches
    • Research
    • Fiber
    • Whole Grains
    • Drinks
    Related Knowledge Center
    • Functional Foods & Beverages
    • Probiotics & Prebiotics
    • World Markets
    Suggested For You
    Report Predicts Continued Growth for the Organic Baby Food Market Report Predicts Continued Growth for the Organic Baby Food Market
    Naturex Names New Chief Scientific Officer Naturex Names New Chief Scientific Officer
    Millennials Focus on Fresh, Fitness, and Flavor Millennials Focus on Fresh, Fitness, and Flavor
    Naturex and Olene Launch Gingest Naturex and Olene Launch Gingest
    Naturex Appoints Chimab as Italian Distributor Naturex Appoints Chimab as Italian Distributor
    Mintel Reveals Top 5 Global Food and Drink Trends for 2018 Mintel Reveals Top 5 Global Food and Drink Trends for 2018
    Survey Finds Low-Sugar and GMO-Free are Top Drivers for Consumers Survey Finds Low-Sugar and GMO-Free are Top Drivers for Consumers
    Naturex and Milne Partner on Research and Commercialization of Concord Grape Extracts Naturex and Milne Partner on Research and Commercialization of Concord Grape Extracts
    Millennials Focus on Fresh, Fitness, and Flavor Millennials Focus on Fresh, Fitness, and Flavor
    Naturex to Debut Source-Convert-Deliver Concept Naturex to Debut Source-Convert-Deliver Concept
    Grow Your Nutritional Business through Effective Market Research Grow Your Nutritional Business through Effective Market Research
    Bell Flavors & Fragrances Debuts Line of Food Grade Botanical Extracts Bell Flavors & Fragrances Debuts Line of Food Grade Botanical Extracts

    Related Breaking News

    • Breaking News | Consumer Trends | Functional Foods & Beverages | Herbs & Botanicals | Industry & Market News | Infant & Children's Health

      Report Predicts Continued Growth for the Organic Baby Food Market

      Allied Market Research forecast the market would reach approximately $11.6 billion by 2023.
      11.27.17

    • Breaking News | Herbs & Botanicals | People News
      Naturex Names New Chief Scientific Officer

      Naturex Names New Chief Scientific Officer

      in this role, Sarah Martin will take global responsibility for Naturex’s scientific and innovation programs.
      11.03.17

    • Breaking News | Consumer Trends | Dietary Supplements | Functional Foods & Beverages | Industry & Market News

      Millennials Focus on Fresh, Fitness, and Flavor

      Study confirms millennials’ role in transforming the food, beverage, and supplement categories.
      11.01.17


    • Breaking News | Digestive Health | Herbs & Botanicals | Supplier News

      Naturex and Olene Launch Gingest

      New highly standardized ginger extract powder is positioned for natural digestive health applications.
      10.27.17

    • Breaking News | Flavors & Colors | Supplier News | World Markets

      Naturex Appoints Chimab as Italian Distributor

      Chimab will work with Naturex to distribute its savory ingredients and selected sweet products to food businesses in Italy.
      10.26.17

    Loading, Please Wait..
    Trending
    • First Day Life Shuts Down Children's Behavioral, Cognitive Health Claims Following Challenge
    • Study Examines Vitamin K2 Content In Cheese
    • Chenland Nutritionals Self-Affirms GRAS For Cumin UP60 Ingredient
    • Pycnogenol Evidenced To Have Skin Benefits In Dermatology Study
    • ADM And Benson Hill Partner To Scale High Protein Soy For U.S. Market
    Breaking News
    • Charlotte’s Web Sports Product Line to Undergo NSF Certification Process
    • ADM and Benson Hill Partner to Scale High Protein Soy for U.S. Market
    • Tazo Transitions to Regenerative Organic Agriculture
    • Protein Ingredient Formulated for Chronic Kidney Disease Patients
    • IADSA Calls for Addressing Discrepancies in Vitamin C Recommendations
    View Breaking News >
    CURRENT ISSUE

    July/August 2022

    • A Growing Herbal Products Market Still Faces Formidable Threats, Challenges
    • Analytical Testing in Nutraceuticals: Methods and Mindsets to Uphold Quality
    • Nutrition and Flavor: Formulating for Modern Product Preferences
    • Contract Manufacturing: Trials & Tribulations of Today’s Supply Chains
    • How Will the European Green Deal Impact Dietary Supplements?
    • What Do Consumers Know About the Gut Microbiome?
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    Charlotte’s Web Sports Product Line to Undergo NSF Certification Process
    ADM and Benson Hill Partner to Scale High Protein Soy for U.S. Market
    Tazo Transitions to Regenerative Organic Agriculture
    Coatings World

    Latest Breaking News From Coatings World

    SONGWON Industrial Group Reports Strong Q2 Financial Results
    PPG Completes COLORFUL COMMUNITIES Project for Boys & Girls Clubs of Greater Houston
    Paul N. Gardner Now Offers Bacharach Sling Psychrometer
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    'Graft-on-a-Chip' Built to Improve Vascular Graft Success
    Abbott Invests €440 in New Irish Facility
    FDA Approves Guardant Health's NGS-Based Companion Diagnostic
    Contract Pharma

    Latest Breaking News From Contract Pharma

    AskBio Appoints Clinical Ops Executives
    SpectrumX Partners With UK Contract Manufacturer
    GL Chemtec Partners with Edgewater Capital to Accelerate Growth
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Arkay Chairman Emeritus Howard Kaneff Has Died
    Nutricosmetics Market to Hit $13.7 Billion by 2030
    Estée Lauder Pledges 100% Electric Fleet of Vehicles by 2030
    Happi

    Latest Breaking News From Happi

    J&J To Stop Global Sales of Talc-Based Products by 2023
    Net Sales Increase 2% for Naples Soap Company in Second Quarter
    Net Revenue Down 12% for Grove Collaborative in Second Quarter
    Ink World

    Latest Breaking News From Ink World

    Heidelberg Enjoys Successful Start to 2022-23 Fiscal Year
    Mimaki Announces New LATAM Website
    Paul N. Gardner Offers Bacharach Sling Psychrometer
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Esko, Constantia Flexibles announce acquisitions and more
    Hybrid Software joins The Flexo Xperience Center
    Flexo Wash LLC and Mike Potter celebrate 20 years
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Focke & Co. to Host Destination: Your Hygiene Hub on August 31
    Exports Dominate Chinese Trade of Tissues, Hygiene Products and Wipes
    Freudenberg to Present Friction Inserts for Wind Energy
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    Dental 3D Printing Market is Expanding 20% Annually
    Study Results Released for Abbott's Concussion Blood Test
    Bone Growth Stimulators Market to Top $3B by 2030
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    eMagin Corporation Announces 2Q 2022 Results
    Zebra Technologies’ Emission Reduction Targets Validated by SBTi
    Identiv Delivers Impressive 41% Year-over-Year Growth in RFID Business

    Copyright © 2022 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login