Omega-3s seemed to be in everything, from bars to beverages. DSM featured a clarified apple juice enhanced with DSM's life's DHA clear omega-3 emulsion. This shelf-stable beverage contains 32 mg of DHA without any fishy taste or added turbidity.
Botanicals, especially turmeric, ginger, maca root and fenugreek were out in force. Ashwanganda also figured prominently for stress reduction and relaxation.
Protein—especially plant-based proteins such as pea—continues to be a hot commodity. Of course, whey is still in the running.
Non-GMO and organic labeling were being called out in terms of the ingredients that many suppliers seemed to be showcasing
Sports nutrition is truly moving out of its niche market and has a broader, more mainstream appeal.
It will be interesting to see what new developments will take place between now and next year's summit. I'm looking forward to returning to Chicago!
For more information: www.fortitechpremixes.com