According to new research from Mintel, nearly six in 10 Americans (59%) who are current energy drink or shot users said that they worry about the safety of consuming such products.
The category has moved in some unexpected directions, but ultimately, consumers are demanding products that fit naturally into their lifestyles, are convenient and taste good.
Expanding its self-regulatory initiatives, CRN introduced new guidelines on caffeine for the dietary supplement industry, which aim to better inform consumers on caffeine content and usage.
Companies making products that deliver against consumers’ biggest health interests are able to create new brands and grow sales, while still charging premium prices—even in this economy.
Julian Mellentin, Editor, New Nutrition Business11.01.11
Energy drinks—the "bad boys" of the beverage world—have become a driving force behind a resurgence in the beverage market, according to market research publisher Packaged Facts.
Consumers deserted shopping malls and car dealerships in droves to spend wisely and save in 2009. While this conservative mindset has stuck with many consumers, others increased spending at least somewhat during 2010.
Tests of B vitamin supplements, including B-complexes and shot-sized energy drinks, revealed quality problems with four of 18 products selected for review by ConsumerLab.com, White Plains, NY.