Continued research supporting product use for specific conditions will help grow consumer awareness and offer long-lasting, added value to the category.
While dairy products have latched on to omega 3 claims in recent years, Innova Market Insights has reported that the number of new dairy launches featuring omega 3 claims has been in decline.
Sébastien Bornet is director of global marketing at Horphag Research. He is in charge of providing support and expertise to customers worldwide, and developing marketing strategy and new business opportunities.
Dark chocolate/cocoa is perceived as a food rich in antioxidants. The cocoa bean is a powerhouse of health benefits loaded with polyphenols such as flavonoids.
Despite ongoing regulatory issues with regard to health claims, the positioning of food and drink products on a heart health platform appears to be continuing unabated.