According to the FDA, SilveryGuy was participating in the Amazon Associates program, and is not the first participant to allegedly market products in this way.
Following a challenge from Procter & Gamble, which has a competing dietary supplement, GSK maintains that its product is “100% natural,” and “clinically proven to curb cravings.”
The mushroom-based ingredient can make licensed support claims on immune function, bone health, and general well-being in both adults and children in the Canadian marketplace.
More than 5,000 products in five countries will feature the voluntary front-of-pack scheme that classifies products according to their nutritional profile.