In the last decade, sports nutrition has shifted from being the exclusive domain of high performance athletes - marathoners and bodybuilders - to products geared towards the average Joe and Jane.
Non-competitive folks looking for ways to boost their workouts and drop more pounds are now looking into this specialized nutrition.
In addition to appealing to a broader market, sports nutrition is going through a second evolution. Whereas scientific jargon and straight-from-the-lab looks were preferred, now the interest is shifting to natural. Day-glo Powerade and labels requiring a degree in chemistry are yielding to more neutral browns and greens with ingredient listings out of the garden. The interest in science still holds - but people want science-backed natural ingredients instead.
Download using the above form!
Non-competitive folks looking for ways to boost their workouts and drop more pounds are now looking into this specialized nutrition.
In addition to appealing to a broader market, sports nutrition is going through a second evolution. Whereas scientific jargon and straight-from-the-lab looks were preferred, now the interest is shifting to natural. Day-glo Powerade and labels requiring a degree in chemistry are yielding to more neutral browns and greens with ingredient listings out of the garden. The interest in science still holds - but people want science-backed natural ingredients instead.
Download using the above form!