While many beverage brands will succeed or fail within their first two years, whiskey will be slowly aging in barrels. To have success in craft spirits, a now nearly four-billiondollar industry, it is worth the wait. For up and coming Longtucky™ Spirits, the solution for this waiting game is to perfect the tasting room experience by creating a memorable environment and delicious, bright cocktails.
Craft Spirits Industry Snapshot
Last year, the number of active craft distillers in the US grew by 15.5%, reaching a market of $3.7 billion in sales and growing at an annual rate of 29.9% i .
The now more than 1800 active distilleries are materializing to what is said to become a $20 billion industry by 2023 ii .
Many retailers and wholesalers see the potential for craft spirits to perform in line or better than craft beer iii .
In 2017, investment by the US craft spirits industry increased by $190 million reaching over $590 million in total iv .
Community Crafted Tasting Room
“We are primarily a bourbon and rye distillery,” explains John Young, Co-Founder of Longtucky Spirits. “While it’s very exciting, our product is going straight into barrels and will be two years in the making. That’s why we put so much emphasis on our bar area where we showcase some of the other spirits we make here at Longtucky.”
For a small craft distillery, focusing on the tasting room is a smart move considering that it will account for an average of 40% of all sales v . Longtucky™ is raising the bar thanks to their prime location, in the heart of Boulder County, and their trendy tasting room.
Getting the most out of a tasting room means creating a memorable environment; Longtucky’s hand-welded copper countertops along with cocktails made with muddled herbs and fresh fruit to accent their vodka, gin, corn whiskey, and rum do just that.
Longtucky knows that early stage success will rely heavily on their unaged spirits. Therefore, the experience of the tasting room, quality of the cocktails, and overall presentation are essential.
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