Salt Lake City-based Zhou Nutrition is adding five new dietary supplements to its line of gummies available at Target.com. The products feature “science-backed formulations” in chew formats that are designed to support people’s health and wellness as they shift gears from pandemic lockdowns to post-pandemic routines.
 
The Zhou line is made with “clean, nature-inspired formulas” supported by science. All of the supplements are made with ingredients that have been lab-verified for purity, the company said. The line includes:
 

• Hairfluence Gummies, which contain biotin, vitamin C and vitamin E
• Screen Eyes Gummies, made with lutein and marigold extract designed to support retinal health
• Collagen Peptides Gummies, designed to support younger-looking skin and bone health with 19 essential amino acids
• D3 + K2 Gummies, which contains both vitamin D3 and vitamin K2
• Apple Cider Vinegar Gummies, offering health-promoting probiotics and enzymes that may support digestive health

 
The new products join two popular immune support supplements currently available at Target.com: Vitamin C+ Gummies (made with a Vitamin C+ Immune Complex that includes citrus bioflavonoids and rose hips) and Elder-Mune gummies (made from elderberry extract, combined with vitamin C and zinc).
 
“We’re committed to making wellness easy to achieve whether it’s getting focused for work, calm before bedtime, or supported during seasonal changes. This super-focused selection at Target.com is designed to make people more confident when they choose to add Zhou to their daily routines,” said Max Willis, chief innovation and science officer, Zhou Nutrition.
 
Additionally, this year Zhou introduced PCR recycled bottles, removed the cotton packing, and uses 100% recycled materials in all mailers and packing fillers.

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Sean Moloughney has been the Editor of Nutraceuticals World since 2012. He can be reached at SMoloughney@RodmanMedia.com.