Joint support supplement brand Osteo Bi-Flex has launched a new formula which combines 100 mg of Joint Shield 5-Loxin Advanced, a concentrated Boswellia extract evidenced to improve joint comfort in seven dasy, with 360 mg of omega-3s from algae oil.

The new product is featured in softgels, and is formulated to support joint health, heart health, skin health, circulation, and healthy cellular metabolism.

“We’re combining the joint health benefits of Osteo Bi-Flex with the added health benefits of high-quality omega-3s DHA and EPA to help keep the body moving from its head to its toes and all the joints in between. By pairing Osteo Bi-Flex with omega-3s we’re simplifying wellness routines, allowing consumers to pack more benefits into just two softgels per day for five whole body benefits,” said Staci Wagenbach, senior director of marketing.

Joint Shield 5-Loxin Advanced is a composition of Boswellia serrata that contains high concentrations of the boswellic acid AKBA, evidenced to promote comfort during occasional joint flare-ups.

With the new product launch, the brand also introduced the Flexer Challenge, in which adults can submit videos of their best dance moves online to win $5,000 in cash and a year’s supply of the new supplement. Entries will be accepted until July 19.