Booth 3817

Sirio Pharma, a nutraceutical contract development and manufacturing organization (CDMO), along with Best Formulations, will debut an interactive touchscreen kiosk which allows attendees to build, customize, and visualize their own branded supplements.

The kiosk will guide users through a dynamic, step-by-step product development process. Users select a product focus, choosing from categories like sports nutrition, beauty, or women’s health. Then, they select dosage format options, including gummies, softgels, capsules, and tablets. Users can explore variations within each format, such as pectin or gelatin-based gummies, and plant-based or gelatin softgels.

The user can then customize their product’s branding, selecting brand colors and a product name. Once selections are finalized, a 3D visual preview will display the chosen format and branding elements, providing a vivid look at each product concept.

An augmented reality feature will then project the final product into real-world settings, providing a cutting-edge visualization experience. Attendees can showcase their unique formulations by receiving a personalized QR code, allowing them to share their designs on LinkedIn or via email, with a high-resolution image of their customized product delivered straight to their inbox.

“Our goal was to create an immersive, interactive experience that showcases the full breadth of Sirio’s capabilities while demonstrating how we empower brands to bring their vision to market,” said Evelyn Reinson, director of marketing at Sirio Pharma and Best Formulations. “This innovative platform allows visitors to conceptualize and refine their product ideas in a highly dynamic and intuitive way. We are excited to introduce Natural Products Expo West attendees to a next-generation tool that highlights our expertise in advanced dosage formats, innovative shapes, flavor engineering, and tailored formulation solutions.”

Sirio will also showcase its latest innovations, like CoQ10 and PQQ gummies, formulated for energy, brain function, and heart health, and magnesium gummies which feature magnesium glycinate and calcium to support muscle relaxation, nerve function, and bone health. For fitness enthusiasts, creatine gummies are designed to replenish ATP (adenosine triphosphate) stores, support peak performance, speed up recovery, and improve endurance. Finally, Sirio’s apple cider and probiotic gummies are designed to support gut health and metabolism, all with a crisp apple flavor and no harsh acidity.