Liz Smith has joined Sabinsa as marketing director, stepping into the role previously held by Shaheen Majeed, now president-worldwide, since 2007. A highly regarded veteran of the health and wellness industry, Ms. Smith has over 28 years of experience in building brand awareness and growing sales revenue. Her demonstrated success in driving bottom-line results through strategic planning and execution of integrated marketing communications makes her ideal for managing Sabinsa’s extensive marketing programs, the company said.
 
As senior sales account manager with William Reed Business Media for over six years, and as media specialist with NPIcenter and New Hope Natural Media (now an Informa company) for more than five years, Ms. Smith has counseled hundreds of domestic and international clients to connect their brands with their customers using emergent and traditional media. She also served 17 years in senior marketing management roles with TSI USA Inc. and Montana Naturals, developing and marketing raw material ingredient and consumer product brands to B2B and B2C markets, including direct to consumer.
 
“I am delighted to welcome Liz to the Sabinsa team,” said Mr. Majeed. “Her extensive experience from the client/agency and media company perspective gives her a unique view of tactics and programs to help our business divisions attain their objectives. And from working with Liz as her client, I know how skillfully she develops and manages programs.”
 
“After working with Shaheen on media plans in my previous positions and watching Sabinsa’s incredible growth over the years, I am thrilled to be in this position,” Ms. Smith said. “From the company’s commitment to innovation in their laboratories, manufacturing plants, small farmer cultivation programs, and warehousing facilities, to how they are of service to all their stakeholders the world over to improve human health, aligns with my personal philosophy. I’m excited to use my strategic and creative abilities to further innovate and share their story.”
 
She can be reached via email at liz@sabinsa.com.