RŌMR, a new brand from Alliance Consumer Group, has entered the market with a line of functional three-ounce wellness shots. Each of the six shots was developed for a specific outcome, including energy, immune support, digestive support, focus, hydration, and sleep.
 
The RŌMR line is a dietary supplement, and recurring usage of wellness shots is recommended for consumers.
 
“We like to think of our wellness sots functioning as a Sherpa for consumers,” said Kurt Baxter, vice president of marketing for ACG Brands, the parent company of RŌMR. “When scaling a mountain, the highly skilled Sherpas don’t do the climbing for you, but they do provide you with the knowledge, instruction, and encouragement to get you to the summit. RŌMR was developed as a balanced support system to help active lifestyle consumers reach their own personal summits in life.”
 
The Energy shot, which is berry-flavored, contains taurine, green tea, and B vitamins to produce an immediate, long-lasting boost. The Immunity shot, which is berry crush flavored, is made with reishi mushroom, echinacea, and elderberry. The Digest shot, made with a pineapple crush flavor, contains ginger, aloe, and chamomile. Focus, which has a tropical flavor, contains B vitamins, green tea, and choline to assist with mental focus and memory. Hydrate is lime-flavored and is infused with Himalayan pink salt and electrolytes, and is designed to enhance hydration and recovery from intense workouts. Lastly, Sleep is created with a berry mango flavor combination, and contains chamomile, 5-HTP, and valerian root to support one’s sleep.
 
The full line of wellness shots are sugar-free, shelf-stable, and cold-processed to enhance flavoring.
 
“The origin of the name RŌMR was developed out of our mantra and belief that people shold be free to roam well,” said Baxter. “We want our active lifestyle consumers to know that this line of all-natural wellness shots supports specific health and wellness benefits from the moment you awaken until it’s time to rest.”