PureBulk announced the launch of Tasty Clear Electrolytes, a high-potency electrolyte mix that is sugar- and filler-free to meet the needs of ketogenic dieters, athletes, and other consumers.

Many electrolyte products contain sugar, maltodextrin, artificial colors, and flow agents. Tasty Clear Electrolytes, however, contain no fillers.

The powders come in raw (no artificial flavors or sweeteners) and unflavored (sweetened with stevia) options, as well as a lineup of flavors including watermelon, pineapple, strawberry, blue raspberry, and gumball.

The new electrolyte mix is designed to address symptoms associated with both “keto flu” and intense physical exertion, such as fatigue and muscle cramps. It contains 1,000 mg of sodium, 1,000 mg of potassium, 120 mg of magnesium, and 80 mg of calcium per serving, to optimize fluid balance, support nerve function, and facilitate muscle contraction.

“Our customers are knowledgeable about what they put into their bodies,” said a spokesperson for the company. “They read labels, they do the research, and they’ve been asking for a high-potency electrolyte mix. It’s a natural evolution for us. Our customers already trust us for pure, single-ingredient supplements. We developed Tasty Clear Electrolytes to offer something different than just another sports drink. It’s a clean, effective hydration solution designed to support serious health and fitness goals.”

Notably, the product is a clear-dissolving formula that leaves no cloudiness or residue. This serves as a visual indicator of the product’s lack of insoluble fillers, which, according to the company, aids in bioavailability.

Each batch of Tasty Clear Electrolytes is tested by accredited third-party labs in the U.S., and the resulting certificates of analysis are available to customers upon request, the company reported.

The product comes in single-serving stick packs, 30-day tubs, and 90-day bags, with the larger formats offered at a lower cost per serving.

“We believe that effective supplementation should be simple and clean,” the spokesperson said. “From the potent, balanced formula to the third-party testing and bulk purchasing options, every aspect of Tasty Clear Electrolytes is designed to deliver efficacy, transparency, and value.”