Persona Nutrition, a company specializing in personalized dietary supplement subscriptions, has announced the launch of a white label service to help other brands enter the personalized subscription space with its expertise.
 
Persona has over 20 years of direct-to-consumer experience, and its new business-to-business offering is tailored to help those looking to scale effectively and bring personalized health solutions to their customers with ease and flexibility.
 
The new program delivers a turnkey approach that includes essential elements such as a customized vitamin assessment and proprietary algorithm, access to Persona’s proprietary drug-nutrient interaction checker, supplements, nutritionists, tailored design services, and full back-end management of subscriptions. The service is flexible based on a partner’s budget.
 
“We are committed to helping companies expand their revenue and customer loyalty by offering our personalized health solutions, proven technology platform and comprehensive services,” said Jason Brown, CEO and founder of Persona Nutrition. “We eliminate the traditional barriers with no upfront financial investment, long development timelines, or the need for new operational teams. We provide a scalable, high-quality business model that allows brands to quickly expand profitably while offering science-backed products that their consumers can trust.”
 
Persona has appointed Stephanie Vogel as vice president of business development to lead the company’s new B2B unit. Vogel is experienced in functional medicine and has a track record of growing companies through customer relationships, Persona reported, and her expertise in wellness and personalized care will guide partners through the white-labeling process.
 
With more than 60 supplements creating over five trillion possible combinations of daily nutrient recommendations, Persona offers HIPAA-compliant solutions with suppelments crafted according to GMP standards.