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Organic food sales in the U.S. total around $40 billion annually, according to the Organic Trade Association.
March 28, 2017
By: Sean Moloughney
Organic products can now be found in the kitchens of 82.3% of American households, according to new Nielsen findings released by the Organic Trade Association (OTA). In the first comprehensive look at organic purchases by households on a state-by-state level, this nationally representative Nielsen study of 100,000 households conducted in 2015 and 2016 reported that more households than ever bought organic food on a regular basis throughout 2016. The national average climbed 3.4% from 2015 to 82.3%. The results come as former Georgia Governor Sonny Perdue begins his confirmation process to become the next Secretary of Agriculture. In Georgia, the number of households buying organic rose by a solid 4% to 81.5 percent. The state showing the biggest jump in households purchasing organic was North Dakota, where 85.6% of households participating in the Nielsen study reported buying organic in 2016, up a robust 14.2% from 2015. “These new findings show how important organic has become to millions and millions of American families everywhere—to more than 80% of our nation’s 117 million households (according to the most recent U.S. Census Bureau statistics), more than 80% of Georgia’s 3.5 million households, more than 85% of North Dakota’s almost 300,000 households,” said Laura Batcha, CEO and executive director of OTA. “The organic community is looking forward to working with the new leadership at USDA. We are eager to show how important adequate funding is to support a strong organic program and to help organic to continue to become a part of healthy diets of households throughout our nation—including Mr. Perdue’s home state and rural states from coast to coast.” The Nielsen findings show a number of states in which 90% or more of households now buy organic on a regular basis, with even the lowest levels all hovering around 70%. The five states seeing the biggest increases in households reporting organic purchases were:
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