Nutrition21 will be exhibiting at SupplySide East from April 14-17 in Secaucus, NJ at booth 109. Visitors to the company’s booth can discover a range of functional beverage concepts and a chewable supplement featuring the company’s branded ingredients, which have been featured in wellness products by Nestlé, Unilever, GNC, Vitamin Shoppe, Walmart, and more.
 
“As a New Jersey-based company, we’re thrilled to be exhibiting at SupplySide East and look forward to connecting with customers and partners,” said Volkan Eren, VP of sales and business development at Nutrition21. “The smaller footprint of the event will allow us to engage more intimately with prospective customers, and we are excited to spend time discussing some of the latest industry trends and how our portfolio of leading ingredients is inspiring brands to formulate a new generation of health and wellness products that deliver real results.”
 
One product concept being featured is a sour apple ready-to-mix beverage which delivers a patented complex of bonded arginine silicate branded as NooLVL, which has been evidenced to improve overall memory, focus, and concentration, without side effects or a crash typically experienced with caffeine.
 
The company will also showcase a watermelon pre-workout powdered drink designed to support hydration and performance. It features Nitrosigine, a fast-acting, bioavailable arginine formulation more efficient than the commonly-used citrulline malate. It is clinically evidenced to support blood flow, helping to support oxygen and nutrient delivery and promote muscle pump for optimal physical performance.
 
Finally, the company will have a tart cherry rose chew concept, featuring a patented, inositol-stabilized complex of magnesium biotinate and arginine silicate branded as Lustriva which is clinically evidenced to support existing hair growth within three weeks and improve measures of skin health and appearance within 12 weeks. The ingredient can easily be incorporated into tablets, capsules, powders, beverages, and bars.
 
“As cognitive health continues to be an area of focus for consumers, we anticipate many SSE24 attendees will be eager to learn more about cognitive health solutions and the role novel science-backed ingredients such as our unique nootropic, nooLVL, can bring to a formulation,” Eren said. “We recently highlighted the incredible opportunity for brands to win with cognitive wellness in our new white paper, ‘Staying Sharp: Cognitive solutions to spark focus.’ We’re proud to offer our customers insights that bring greater awareness to consumers’ cognitive needs and demonstrate how brands can deliver many cognitive boosting benefits with nooLVL, an ingredient clinically studied to deliver safe and effective focus consumers can feel in as little as 15 minutes, without the use of caffeine or stimulants.”