Nutiva has appointed two new executives to its senior leadership team: Steve Shaffer, vice president of sales, and Anne Thompson, vice president of marketing. Both executives bring decades of combined experience in the natural products industry to their new roles at Nutiva.
 
Shaffer is an experienced leader with a demonstrated, successful history of working with better-for-you, natural, and organic consumer goods, developing multi-channel sales strategies. He joins Nutiva from Miyoko’s, where he serviced as senior vice president of sales. With over 25 years of CPG industry experience, Shaffer has worked with brands like Kellogg’s, Kashi, Van’s Natural Foods, “I and love and you,” and Good Culture.
 
Thompson has a track record of leading emerging and established brands to incremental growth through strategic marketing programs and with new product development. She joins Nutiva from Manitoba Harvest, where she led marketing campaigns for product launches across five categories, built e-commerce and direct-to-consumer platforms, and more. Prior to her time at Manitoba Harvest, Thompson spent eight years at General Mills where she led innovation across a variety of natural and organic food brands.
 
“We are excited to welcome Steve and Anne to Nutiva, who have filled crucial roles on our executive team,” said Steven Naccarato, CEO of Nutiva. “We’re looking forward to this new phase of growth as we build fresh marketing programs and continue to develop strong collaborative relationships with retailers with Steve and Anne at the helm.”
 
In addition to Shaffer and Thompson’s appointments, Nutiva also welcomed John Kelleher to Nutiva, who joined the company as CFO in December 2019. With previous CFO roles at ClearCaptions, 5.11 Tactical, and Naked Juice, Kelleher brings extensive senior financial and operational experience to his new role at Nutiva, and is an expert at growing revenues, improving profitability, and managing cash flows. 
 
“With proven track records in their fields and deep knowledge of the natural foods industry, Steve, Anne and John have hit the ground running in their new roles to drive our business forward and lead their teams to success,” added Naccarato. “We’re happy to have their tenacity, passion, and knowledge to strengthen our leadership team and to propel our growth through the back half of the year and beyond.”
 
Nutiva’s portfolio includes growing lines of USDA Certified Organic, Non-GMO Project Verified, keto-friendly, and naturally gluten-free coconut, chia, hemp, and avocado superfoods.