Market Updates, Products & Ingredients

NOW Launches BioCell Collagen Dietary Supplement

The science-based ingredient supports joint, skin, and connective tissue health.

BioCell Technology, LLC unveiled that its flagship clinically tested healthy aging ingredient, BioCell Collagen, has launched as a stand-alone ingredient featured in a new dietary supplement from the esteemed finished product manufacturer NOW. 
 
NOW’s BioCell Collagen delivers 1,000 mg in two capsules providing >570 mg of type II collagen peptides, >95 mg of hyaluronic acid, and >190 mg of chondroitin sulfate. This science-based ingredient supports joint, skin, and connective tissue health.
 
“We are delighted to have BioCell Collagen featured in this new launch from NOW,” said Suhail Ishaq, president of BioCell Technology. “Not only are we excited to reach a wider consumer base with BioCell Collagen in this product, but an offering from NOW really showcases significance of our ingredient for promoting an enhanced lifestyle with respect to joint comfort and mobility and skin health.”
 
“We are pleased to incorporate such a high-quality raw material into our newest product, NOW BioCell Collagen,” said Jim Ritcheske, product marketing manager for NOW. “This hydrolyzed type II collagen product fits perfectly into NOW’s Joint Comfort and Mobility Product segment and allows us to capitalize on the growing awareness of BioCell Type II Collagen in the marketplace for maintaining normal moisture levels in mature skin and to support healthy joint function. The strength of the clinically validated science and clinical trials supporting BioCell Collagen was a major factor for NOW in deciding to add this product to our dietary supplement line.” 

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