Nutritional Growth Solutions (NGS) recently launched Grow Daily Boys 10+, a protein drink powder designed to support the growth and development of boys 10 years of age and older. The new line, set to launch in the U.S., contains a proprietary mix of nutrients designed to boost adolescents’ growth and increase muscle mass.
 
Grow Daily Boys 10+ was formulated with the specific nutritional needs of boys 10 and older in mind, NGS reports. Each serving contains 18 grams of whey protein, complex carbs, lipids, and micronutrients which are clinically substantiated to support growth, including zinc, calcium, iron, and vitamins A, D, and C, and was designed to supplement a boy’s regular diet to ensure optimal nutrient needs are met for growth and development. The new formula is designed to be beneficial both for those with physical needs, and to help picky eaters, as well.
 
The new line is available in chocolate, vanilla, and a plain neutral base flavor, and is versatile when added to milkshakes, fruit smoothies, yogurt, and other recipes, the company said.
 
Grow Daily Boys 10+ joins Grow Daily Kids 3+ as a new product under NGS’s Healthy Heights brand. The flagship product, Healthy Height, was formulated and tested by pediatricians and is supported by clinical research to help children between the ages of 3 and 9 grow taller, NGS reports.

“While nutritional needs are similar for young boys and girls ages 3-9, during puberty they have different nutritional needs,” Dr. Michal Yackobovitch-Gavan, director of clinical studies at NGS, said. “For this reason, we dedicated this line for boys for the 10 years and up age group and will design another product line for girls at the same age. There are more than 20 million children in the U.S. between ages 10 and 14, but while this group of rapidly growing adolescents has unique nutritional needs, there are very few products addressing these needs, let alone products that have been clinically tested.”
 
“We typically see a higher demand for our existing products for boys and have a greater number of inquiries from parents requesting a supplement solution for their preteen boys,” Liron Fendell, CEO and managing director of NGS, said. “This is what prompted the development of our latest product. In addition to the physical needs, this is also the age where active boys become more conscious of their body image.”
 
“It is hard enough to manage kids’ diets at home, but with school beginning, many parents worry that their children will not get a proper meal at school or will skip lunch,” Fendell continued. “With Grow Daily Boys 10+, they can just add six ounces of water or low-fat milk to two scoops of the formula to a portable shaker bottle, and put it in their son’s backpack or have it waiting for them when they come home.”