Ingredients supplier Nexira has announced the launch of a new line of natural ingredients and botanical extracts for the nutricosmetics industry, under the NutriBeauty Range. The new line includes formula ranges which address the main market segments – Glow & Beauty to provide antioxidant protection, correct imperfections, and improve luminosity of the skin, Youth & Prevention for anti-aging effects such as skin firmness and elasticity as well as cellular regeneration, and Hair & Nails Care to strengthen tired hair and weak nails. Nexira’s ingredients aim to offer nutritional richness targeting beauty, answering the needs of manufacturers and consumers within the category.
 
The global Nutricosmetics market has experienced massive growth in the past few years, Nexira reports. Since becoming more mainstream in the 1980s, the company reports that ingredients are on the brink of a revolution, with a global market valued at $5.36 billion in 2020 and expected to reach $8.76 Billion by 2027. Consumers are increasingly seeking products which can provide beauty benefits and improve skin health from the inside out, with nutrients and active ingredients whose function is to nourish skin, hair, and nails.
 
Skin renewal takes place in the hypodermis and dermis, which means that when using topical products, such as moisturizing creams, serums, and lotions, which only act on the upper layers of the epidermis, their impact is limited. However, nutrients provided by orally ingesting supplements are able to act from the inside within the deeper layers of the skin. Nutricosmetics are therefore generally formulated to act in synergy with beauty routines. Nexira reports that these ingredients optimize the appearance of the skin by impacting the dermis through oral intake of nutrients, while protecting the outer epidermis with the use of topical care.
 
The objectives of NutriBeauty include maintaining a holistic approach through active ingredients, a commitment to sustainability in sourcing and manufacturing, a sensory experience with new formats including drinks, vials, droppers, and gummies, and natural formulas with minimal processing, simple formulation, and plant-based materials which are vegan and non-GMO.