Naturex Ingredients Verified by Non-GMO Project

Naturex, South Hackensack, NJ, was recently validated by the non-GMO Project for seven extracts derived from five botanicals. The company’s American ginseng, black cohosh, echinacea pupurea, goldenseal and mulberry extracts were all found to be compliant with the Non-GMO Project Verified standard.
 
“From carefully selected botanicals to finished extract, we are proud to offer our clients flagship ingredients that answer the growing consumer demand for more transparency and trust. This Non-GMO Project Verified seal is another illustration of our strategy to showcase the traceability and purity of our ingredients,” said Timothee Olagne, business development manager.
 
By choosing a verified ingredient, Naturex clients can expedite the registration process for their products to gain Non-GMO Project Verified status, and improve their time-to-market strategy. The company is willing to extend its Non-GMO Project Verified offer to specific ingredients that fit the strategy of its customers.
 
U.S. consumers are increasingly seeking non-GMO products. The latest survey from the Natural Marketing Institute reports that 69% of respondents would be less likely to buy a product if it was labeled that it contained GMOs. Over the past 6 years, Mintel data shows that the biggest growth in labels is in non-GMO and GMO free claims which have gone from 2.82% in 2012 to 10.17% in 2014. This growing demand has driven Naturex to offer Non-GMO Project Verified ingredients for the dietary supplement market.

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