Market Updates

MegaFood Partners with Vitamin Angels Title

The supplement brand donated $150,000 to provide more than 600,000 women and children with essential vitamins and nutrients.

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By: Mike Montemarano

In honor of National Kids’ Health Month, MegaFood, a whole-food supplement brand with B Corp certification and 1% For the Planet membership, has partnered with nonprofit Vitamin Angels, which seeks to improve nutritional outcomes in the most vulnerable groups.
 
As part of its partnership, MegaFood has donated $150,000 to provide more than 600,000 women and children with life-changing vitamins and nutrients.
 
“We are proud to partner with 1% for the Planet environmental partner, Vitamin Angels, to address the unique nutritional needs of our most vulnerable populations,” says Matt Smith, vice president of marketing at MegaFood. “At MegaFood, we are plant-powered and planet-first, upholding the high standards of efficacy, quality and social and environmental impact, verified through our B Corporation Certification and 1% for the Planet membership, to create a healthier world for people and the planet. Together, this partnership will help deliver essential vitamins and nutrients that will enhance nutrition and health outcomes for women and children worldwide fostering a healthier future for all.”
 
This partnership comes when the World Food Program predicts a 20% surge in hunger and malnutrition in 2050 due to the adverse effects of climate change. Together, MegaFood and Vitamin Angels will increase access to solutions that support optimal nutrition for mothers and children globally, through an integrated marketing campaign set to launch in Q2 of 2025.
 
“At Vitamin Angels, we believe that every child should have the chance to live a healthy and productive life. MegaFood’s plant-powered and planet-first heritage not only aligns with our mission to help at-risk populations in need, but addresses the intersection of nutrition and sustainability,” says Howard Schiffer, founder of Vitamin Angels. “Together, we can be part of the generation to end malnutrition and help create a healthier planet for all.”
 
Philanthropy has long been part of MegaFood’s business model. The company gifted $1.2 million in financial donations, product donations, sponsorships, and grants to like-minded organizations. The brand will continue to support Vitamin Angels and other organizations in the years ahead.

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