MarketPlace, a 22-year-old market research firm specializing in the supplement, food, beverage, and pet business, is launching a storefront for its research called Nextin Research.
 
Nextin Research is conducted and analyzed through the lens of MarketPlace’s engagement with business-to-business commercialization, supply chain processes, and consumer markets. This provides future-facing insights for both B2B and consumer companies.
 
Through Nextin Research, customers can access insights, data visualizations, presentation-ready charts, and other data sets that can be used in developing products, go-to-market strategies, marketing plans, and more.
 
“We know professionals in our industries are hungry for research that helps them stay ahead of the trends,” said Jon Copeland, research manager at MarketPlace. “In some cases, they may not have the opportunity to invest the time or budget in custom research. With reliable, ready-to-use data and insights available at the click of a button, Nextin Research provides a substantial advantage.”
 
Nextin Research’s packages range from $2,995 to $6,995 and focus on timely industry topics. A view of the supplement consumer, for instance, can be complemented by deep dives into women’s health, supplement delivery systems, functional foods and beverages, and healthy aging. Nextin also offers options for strategic consulting services, custom data slicing, and prototype concepts.
 
While the Nextin Research platform is new, it is complemented by MarketPlace’s 22-year track record of providing research, speaking engagements, and subject matter expertise to companies, councils, events, and media.
 
“Since 2002, MarketPlace has helped CPG brands, B2B enterprises, major retailers, ingredient companies, and investors anticipate what’s next,” said Tracy Landau, president and founder. “Consumer research has been core to MarketPlace’s strategy-first approach and instrumental in driving results for our clients. Through Nextin, we’re able to offer rich data and revelatory insights to the industry at large, so companies can innovate with purpose and vision.”
 
At SupplySide West, Copeland will take the stage on two separate occasions to share excerpts from Nextin Research. On Tuesday, Oct. 29, at 1:00 p.m., he’ll share insights to kick off a knowledge and networking session on functional formulations. On Wednesday, Oct. 30 at 9:00 a.m., he’ll share a deep dive into pet supplement shoppers during the pet supplement power hour. MarketPlace will also share insights at Booth 2851, and the first 100 visitors will receive a limited-edition Nextin trend booklet.