Lycomato, Lycored’s proprietary blend for supplements, has become the first tomato extract to carry the Non-GMO Project Verified seal.

The seal gives consumers assurance that a product has completed a comprehensive third-party verification for compliance with the Non-GMO Project Standard.

Lycomato is Lycored’s first proprietary blend and remains one of its best-selling products. Certified in the U.S. and EU, it offers a synergistic combination of carotenoids, tocopherols, and phytosterols, sourced from non-GMO tomatoes.

Zev Ziegler, head of head of global brand & marketing (Health) at Lycored, said: “Letting nature provide a path towards wellness has always been a core pillar of our company. In that light, we’re proud to announce that Lycomato has become the first Non-GMO Project verified tomato extract on the market.”

Consumer demand for non-GMO products is rising sharply. The number of people who say they avoid GMOs has reportedly tripled over the past 11 years and currently stands at 46%, according to the Hartman Group. Non-GMO Project Verified is the fastest growing label in the natural products industry, representing over $26 billion in annual sales and more than 50,000 verified products for over 3,000 brands.

Mr. Ziegler added: “2019 could be the year when demand for non-GMO products reaches a tipping point. We’re delighted that Lycomato will carry the Non-GMO Project Verified seal―it’s another sign of our unwavering commitment to providing consumer-friendly products of the highest quality, efficacy, and safety.”