Today, 70 million people in the U.S suffer from some form of digestive issue, according to the American Nutrition Association, which explains why the billion-dollar digestive health category is growing so rapidly. But as consumers focus on gut health and new information about the topic continues to surface, confusion around the category remains.

In order to help consumers separate myth from fact, IgY Nutrition, Oklahoma City, OK, has created an educational video series about the most common myths concerning digestive health. Started earlier this month, each Gut Busters video is accompanied by an article featuring IgY Nutrition’s Chief Science Officer Dr. Hewlings, PhD, RD, who answers questions on different topics relating to the gut flora, its impact on the human body, and supplements in the digestive health category.

Designed to help individuals gain a better understanding of the gut microbiome and how it impacts overall health, the series offers reliable information for every viewer—whether they are interested in formulating with digestive health supplements, writing about gut health, or just seeking information for themselves.

“We decided on a video format to get our message across since we’ve seen people engaging a lot more with visual content,” said Anna Daigmorte, head of marketing at IgY Nutrition. “This unique approach will allow us to answer the most frequently asked questions about gut health in a fun and interactive way. I think this Gut Busters series can benefit anyone interested in learning more about gut health.”

The Gut Busters series will highlight 10 common misconceptions about gut health, releasing a new video and article each week. To see all the videos, visit IgY Nutrition’s website.