Green Wave Ingredients (GWI), La Mirada, CA, revealed at its Annual Supplier Conference during Supply Side West that it would be launching a new e-commerce platform in the first quarter of 2015. 
 
With over seventy suppliers, customers, and media representatives in attendance, GWI described the platform with a focus on customer value and an enhanced sales network. The move comes at a time where GWI is experiencing success in its offline operations, and is expanding into an almost $300 billion e-commerce sector. 
 
The store will offer online ordering and payment, customer service, documentation, freight information, and will include a customer dashboard with order history and market trends. The 24-hour, 7-day a week platform, complete with a mobile application, gives customers the convenience and ease of ordering anywhere, anytime, according to the company. In addition, ingredient suppliers will have the opportunity to showcase new products and expand sales channels worldwide. 
 
“This added value service will exceed the expectations of our customers, transforming the way raw ingredients will be bought and sold for the industry,” CEO Jim Schultz says.