GNC has released findings from a national survey on consumer habits and sentiment around the use of multivitamins. In a poll of 1,000 multivitamin users in the U.S., the company found that while most people agree that multivitamins are beneficial, only a small percentage of users are completely confident they’re getting the nutrients they need from them.
 
More than 6 in 10 of study participants (63%) take multivitamins to fill a diet or nutritional gap, yet just 31% are absolutely certain they’re getting the recommended daily value of nutrients from their multivitamin.
 
Only 25% of recent multivitamin users are extremely confident in the accuracy of the nutrient information provided by their multivitamin brand. An overwhelming majority (90%) of consumers said that it’s important for their vitamins/supplements to be scientifically-supported.
 
The survey also showed that just 27% of Americans taking a multivitamin are doing so at the recommendation of their healthcare provider. The majority of other participants (82%) do so on their own accord, because they report feeling an overwhelming need to supplement their overall health and well-being.
 
GNC will launch its first-ever National Multivitamin Day on Sept. 21, to promote the role of multivitamin use to support overall health. From Sept. 19-23, shoppers can enjoy 40% off all GNC multivitamins at GNC locations and at gnc.com. Customers who visit a GNC location can receive guided support from a GNC coach and receive an additional 20% off their multivitamin purchase during the same time frame.
 
“National Multivitamin Day shines a crucial spotlight on the role of multivitamins in enhancing daily health and wellness,” said Michael Costello, CEO at GNC. “At GNC, we are dedicated to not only providing clinically proven multivitamins but also educating our customers on how to select and utilize these supplements effectively. Our goal is to ensure that everyone can make informed decisions about multivitamins that complement a balanced diet, hence fostering a healthier lifestyle.”
 
In celebration of the inaugural National Multivitamin Day, which will take place on the third Saturday of September, GNC will donate a dollar form every bottle of multivitamins sold throughout the month to Feeding America, the nation’s largest hunger relief organization.