GNC has debuted eight new energy drinks from G Fuel, marketed to consumers who are interested in gaming. Six of the eight new energy drinks (four ready-to-drink cans and two powders) are exclusive to GNC.
 
“Our investment in the gaming space continues to grow with the addition of G Fuel,” said Kevin Maloberti, vice president of merchandising at GNC. “We know mental fitness and cognitive function are just as important as physical health for gamers and fitness enthusiasts looking for an edge ahead of their competition. These new products from G Fuel complement existing gaming products and open new avenues for energy boosts and focus to help consumers live well.”
 
GNC-exclusive formulations include:
 
– G Fuel Low Stim RTD, available in Knuckles Sour Power, Divine Peach, and Miami Nights flavors. The energy drink contains 140 mg caffeine compared to the 300 mg dose found in standard cans.
 
– G Fuel Compound V, which is available in 16 ounce cans and 40-serving powder tubs. The formulation contains citrus, berry, coconut, and ginseng powder.
 
– G Fuel Hype Sauce Energy Formula Powder, a powder that can be mixed with water, formulated for energy, focus, reaction, and endurance.
 
GNC is also launching additional G Fuel products, including Sonic Peach Rings and Hype Sauce Raspberry Lemonade RTD cans.
 
G Fuel energy formula powder is sugar-free and contains antioxidants from 18 fruit extracts. Each serving contains 15 calories and 140 mg of caffeine plus proprietary ingredient complexes designed to enhance energy and focus. G Fuel cans contain zero sugar, zero calories, zero artificial colors, and feature a ketone ingredient called goBHB, a plant-based antioxidant complex, and B-vitamins to support energy.
 
“G Fuel is launching at GNC in a big way,” said Cliff Morgan, G Fuel founder and CEO. “Through this partnership we’re making our products available to more fans on a larger scale. GNC’s vast network of stores, broad online reach, and loyal consumer base is a huge win for us as we continue to scale our business.”