Market Updates, Products & Ingredients

Gaia Herbs Launches Line of Botanical Gummies Targeting Relaxation

The three varieties include Ashwagandha Gummies, Sleep Gummies, and Relax Gummies.

Gaia Herbs recently announced the launch of three gummy formulas focused on relaxation: Ashwagandha Gummies, Sleep Gummies, and Relax Gummies. The USDA Certified Organic, Non-GMO Project Verified Gummies, free from artificial colors, preservatives, flavors, or sweeteners, are available online and will roll out to natural and health food stores nationally beginning in January 2022.
 
The new Ashwagandha Gummies deliver six grams of Ashwagandha in a formulation designed to promote stress reduction and increase resistance to stress. The gummies are sweetened only with blueberry, apple, and date, and flavored with ginger and cinnamon.
 
The Sleep Gummies are formulated with a combination of Ashwagandha root extract, Passionflower extract, Reishi, and Jujube date to promote a good night’s rest and help combat occasional sleeplessness, and are sweetened with apple, tart cherry, and sweet orange oil.
 
Lastly, Gaia Herbs’ new Relax Gummies contain Passionflower, Holy Basil, and Lemon Balm extracts for mood and stress support, and are flavored with lemon oil, apple, and blueberry.
 
“At Gaia Herbs, we believe that plants have the power to heal. This belief is and always has been at the forefront of our product growth and innovation as a company,” Tracy Earnes, vice president of marketing at Gaia Herbs, said. “Over the last two years, we have introduced gummy products that have set a new standard combining taste, convenience, potency, and quality. The launch of our new herbal gummies is a testament to the commitment we have made to provide consumers with a delicious, convenient way to incorporate herbal supplements into their daily routines. We know ingredients are important, so each new gummy formula is sweetened only with real fruit, flavored only with herbs and pure essential oils, and made with sustainably sourced ingredients that are clean and traceable.”
 
As with all of Gaia’s products, consumers can enter the ID number of their gummy products located on the back of the label to learn where its ingredients come from, through the company’s Meet Your Herbs Traceability program. There, they can learn the methods by which herbs were grown, harvested, extracted, and tested for purity, potency, and integrity.

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