Food Matters Live, the U.K.’s first cross-sector event dedicated to food, health and nutrition, will bring together leaders and innovators in the food and drink sector from November 18^th– 20^th at London’s ExCeL.
 
Hosting global companies such as Nestlé, Unilever Foundary, The Coca-Cola Company and Kellogg Group, Food Matters Live will gather thousands of visitors from across the food and drink industry, retailers, food service providers, nutrition and health professionals and government.
 
“We are delighted that so many leading names from across the food and drink sector have chosen to take part in Food Matters Live,” said Briony Mansell-Lewis, director of Food Matters Live. “As well as an unprecedented number of manufacturers exhibiting at the event, many are also speaking throughout the program.”
 
The free-to-attend conference and seminar program will be attended my over 200 organizations. Manufacturers will also be presenting in a series of special attractions running throughout the event.
 
The Drink Well and Evidence Base attraction brings together manufacturers of food, drinks and ingredients in a dedicated zone, with short talks and tastings from companies such as Kellogg‘s, Arla Foods, Iglo Group, Tropicana and The Coca-Cola Company, revealing the science and strategy behind product reformulation.
 
Fiona Kendrick, chairman and CEO Nestlé UK & Ireland, highlights the importance of product reformulation, “At Nestlé, we aim to enhance lives with good food and beverages that not only taste delicious, but are also healthy and nutritious. We understand that consumers are looking for healthier choices that do not compromise on taste and so, through extensive research and development, we constantly review our product range to improve taste while enhancing nutritional value. We look forward to sharing our expertise and innovation at Food Matters Live, engaging positively with partners across the food, health and nutrition sectors.”
 
Mondelēz International will explore the science behind its belVita breakfast biscuits at Drink Well and Evidence Base,. “At Mondelēz International we are committed to creating delicious foods and drinks that make life easier and tastier for our consumers. We know one in three people in the UK are regularly skipping breakfast and despite it being widely recognized as an important meal of the day, breakfast is becoming less of a priority as people struggle to balance the demands of busy lifestyles,” commented Sandra Ferreira, senior brand manager, belVita Breakfast.  
 
“In 2010, belVita Breakfast biscuits launched in the UK to answer this consumer need and adhere to a demanding nutrition charter to offer a tasty and convenient breakfast option. We are thrilled to have the opportunity to be involved in the first Food Matters Live and look forward to discussing our science and nutrition amongst industry peers,” continued Ms Ferreira. 
 
A dedicated Research Pavilion, sponsored by Tesco Food Academy, will host many of the food sector’s leading research organizations, including the Institute of Food Research, the Functional Food Centre, the Food Environment Research Agency, the National Centre for Food Manufacturing, the Universities of Nottingham and Leeds, and TNO.
 
The Enterprise Zone, sponsored by the Unilever Foundry, will feature some of the sector’s most innovative new start-ups showcasing new healthy food and drink concepts and services. Exhibits will include novel 3D printing technology.
 
Meanwhile, Alternative Edibles, sponsored by Wellcome Trust, will examine how a new approach to food sources and management could help to feed a fast-growing world population, exploring foods such as insects, sea vegetables and lab-grown protein with a programme of cookery demonstrations and tastings.
 
Alongside the leading brands, major ingredients suppliers such as BASF, Beneo, Chr. Hansen and GNT International, and leaders in free-from such as Amy’s Kitchen, Free’ist, a2 Milk, LoSalt and Rebel Kitchen will be participating. 
 
“As Britain’s biggest baker, here at Warburtons we believe that everyone should be able to enjoy beautifully baked bread. At our dedicated gluten free bakery in Newburn our team of expert gluten free bakers combine generations of skill and expertise to produce award-winning gluten free ranges for the prescription, retail and foodservice channels,” said Sarah Cook, marketing manager, Free From, Warburtons. “We’re proud to be part of the launch of Food Matters Live, which will enable like-minded organizations across food, health and nutrition to come together to discuss these crucial issues, learn from each other and share best practice.”
 
 Full details of exhibitors and attractions and the conference and seminar schedule are available at www.foodmatterslive.com.