FitLife Brands, Inc., Omaha, NE, has introduced five new products to be marketed under the iSatori brand name.
 
“We are excited about the introduction of these five new iSatori sports nutrition products,” said John S. Wilson, CEO of FitLife Brands. “Each year, we strive to generate approximately 25% of our revenue from new products introduced in the past 12 to 18 months and our superior product innovation and updates are key points of differentiation within the sports nutrition industry. With the introduction of these new products, we have continued to focus on established, high volume categories like Protein, Creatine and Amino-Acids, which attracts more new consumers to our brands.”
 
FitLife plans to introduce the following products into the market:
 
·      LIPO-DREX with C3G: a high potency fat burner that uses nutrient partitioning to drive the fat loss process, while diverting nutrients from being stored as fat to being stored in the muscle.
·      LIQUID L-CARNITINE LS3: an L-Carnitine supplement with no calories, sugar, or gluten.
·      AMINO-GRO: combines the patented BIO-GRO Bio-Active Peptides with BCAAs, instantized Glutamine and the hydration and electrolyte power of CocoDrate, in a sugar free formula to support muscle growth and fat loss.
·      100% BIO-ACTIVE WHEY: a whey protein supplement fortified with BIO-GRO Bio-Active Peptides.
·      CREATINE A5X: five forms of creatine help increase muscular size, strength, power and recovery.
 
“In addition to being a key element of revenue growth, new product innovation demonstrates our commitment to our GNC franchise customers,” continued Mr. Wilson. “These new iSatori products will initially be available in approximately 4,650 retail locations beginning in January 2016. Our collaborative effort with iSatori has thus far been outstanding and we look forward to more new product introductions throughout the year.”