Market Updates

Ecuadorian Rainforest Hosts Inaugural Rainforest Awards

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By: Sean Moloughney

Editor, Nutraceuticals World

As the year comes to a close, Ecuadorian Rainforest, Belleville, NJ has chosen to spotlight the year’s best performing ingredients at the company’s inaugural Rainforest Awards. These ingredients have all performed exceptionally well in 2014 and a poised to only grow in popularity.
 
Ingredients will compete in six categories, ranging from best newcomer of the year and best functional support ingredient of the year to the lifetime achievement award, given to an ingredient that has had a major impact on the nutraceuticals world. Each ingredient in every category was carefully selected, added to the category through careful vetting.
 
Ingredients nominated include guayusa, a heavily-used tea leaf in South America. Guayusa earned its nomination through its known energy-supporting characteristic. Guayusa was offered in 2014 as an alternative to coffee.
 
Other ingredients include maca, a natural energy booster that may also help lower high blood pressure, and beet root, an ingredient that may help heighten endurance levels.
 
For a full list of nominees and winners, please visit www.IntoTheRainforest.com/Rainforest-Awards.

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