Market Updates

CreAgri, DSM Joint Forces

By: Rebecca Wright

Editor/Associate Publisher

CreAgri, Inc., Hayward, CA, and DSM Nutritional Products, Kaiseraugst, Switzerland, have signed a worldwide supply, distribution and marketing agreement. This agreement relates to CreAgri’s proprietary hydroxytyrosol formulation (Hidrox) as an ingredient for the dietary supplement, pet food, animal feed, food and functional food markets. Hidrox is a patented ingredient made from the vegetation water of organic olives using CreAgri’s patented Integrale process. The olive juice used in this process possesses antioxidants and anti-inflammatory activities, which are beneficial for joint health, cardiovascular support, immune system balance and reduction of oxidative stress, as well as anti-microbial activity.

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