Charlotte’s Web, a company specializing in full-spectrum hemp extract CBD products, announced plans to create a product line that is NSF Certified for Sport. NSF is a third-party organization that certifies products for safety, and is involved in developing public health standards for manufacturers, regulators, and consumers.
 
Charlotte’s Web has been used by elite and everyday athletes since its founding, according to the company, and was recently named the official CBD partner of Angel City Football Club, marking the company’s first partnership with a sports team. The Charlotte’s Web-owned CBDMEDIC has an established partnership with retired professional soccer player, Carli Lloyd.
 
“Focus, recovery, and sleep are critical areas of optimization for athletes that our sports products can support,” said Jaques Tortoroli, chief executive officer of Charlotte’s Web. “An NSF Certified for Sport line can assure sports leagues and their players that ingredients are safe and certifies that there are no banned substances. We believe our products, upon meeting NSF certification, will make a positive impact on the lives of professional and amateur athletes and fans alike.”
 
The initial product from the new Charlotte’s Web sports line is planned for launch later this year pending NSF Certified for Sport with non-detectable amounts of THC. Charlotte’s Web already provides THC-Free options and uses an NSF-certified manufacturing facility. The final NSF Certified for Sport product certification process is underway, according to the company.
 
Each product in the Charlotte’s Web Sports portfolio will undergo NSF’s certification to meet the content quality, transparency, and safety requirements of leagues, teams, and players. NSF products must have less than 9 mcg of THC per serving. With the majority of Charlotte’s Web’s current portfolio containing full-spectrum products, the broad-spectrum sports line will target a different consumer segment than most of its current products.
 
The Certified for Sport portfolio will include tinctures, topicals, gummies, and more. The first product will be a tincture and gummy, followed by a broader portfolio planned to be released in early 2023.