Market Updates

Charlotte’s Web Signs U.K. Distribution Agreement for CBD Products with Savage Cabbage

The deal with the EIHA-member distributor has now become exclusive for Charlotte’s Web sales in the U.K.

CBD/hemp extracts company Charlotte’s Web has signed an exclusive product distribution agreement in the U.K. with Savage Cabbage Ltd., a long-running CBD company in the U.K.
 
Savage Cabbage is a member of EIHA (European Industrial Hemp Association) and has been the official U.K. distributor of Charlotte’s Web CBD since 2016. Under the new agreement, Savage Cabbage will continue to sell a large portfolio of Charlotte’s Web products that contain all of the beneficial compounds found in the hemp plant, including CBD.
 
Savage Cabbage will be utilizing its network in the U.K. to expand the presence of Charlotte’s Web as regulatory frameworks continue to progress. It currently operates in the e-commerce space, and the partnership will focus on expanding Charlotte’s Web’s presence in retail distribution channels, with a growing number of retailers starting to include CBD products on their shelves.
 
“As the demand for CBD products continues to rise around the globe, it is critical that consumers continue to better understand how CBD products work and the benefits of hemp botanical wellness through nature,” Jacques Tortoroli, CEO of Charlotte’s Web, said. “Savage Cabbage has shared similar values as Charlotte’s Web since inception and we are excited to start expanding our presence in the U.K. market beyond e-commerce. We are pleased to extend our relationship with exclusivity for one of our long-standing international partners. As the number-one selling CBD brand in the U.S., the U.K. is one of the most exciting international CBD markets and we look forward to building our presence here.”
 
“I’m delighted to commence the new phase of our long-standing relationship with Charlotte’s Web,” Jade Proudman, CEO and founder of Savage Cabbage, said. “We have shared a vision – providing high-quality CBD products to consumers in the U.K. and helping people to live better, naturally. Many consumers are of the belief that all CBD products are equal. Since 2016, we have seen firsthand the benefits of full spectrum hemp extract products like Charlotte’s Web within our community. These products offer benefits where many other CBD isolate products don’t, and we will continue to champion greater consumer choice and access to products that represent the very best of mother nature. As Aristotle once said, ‘the whole is greater than the sum of its parts.’”

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